The business you’ve always imagined begins with asking better questions. Every architect I know started with a dream. Not just to design beautiful buildings. To build something of their own. A firm they’re proud to lead. Clients who value their expertise. A team that enjoys coming to work. A business that provides financial security and […]
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Why Learning Is Your Architecture Firm’s Real Advantage
The firms that thrive over the next decade won’t be the ones that know the most. They’ll be the ones that keep learning. In this week’s solo session on the podcast, I argued that learning is a competitive advantage for architects, one that now matters more than the knowledge we spent our careers acquiring. A […]
How Architects Get Clients Without Selling
Why serving your community builds the trust that wins work, and why that trust is the one thing AI can’t replicate. Most small firm architects I talk to carry the same quiet worry. They are good at the work. They can design a beautiful, functional, durable building. What keeps them up at night is where […]
How Small Firm Architects Win More Work (And It Isn’t More Leads)
The Problem Isn’t That the Phone Stopped Ringing Every small firm architect I know has lived some version of the same late night. It’s eleven o’clock, you’re reworking a proposal for a project you’re not even sure exists, and the quiet in your inbox has started to feel personal. When the work slows down, the […]
EA667: Bryon McCartney – Why Great Architects Lose Great Clients
Why Great Architects Lose Great Clients Why great architects lose great clients often has little to do with design ability. In this episode, Bryon McCartney explains why many architecture firms struggle to communicate their value, even when their work is exceptional. He shares how firm owners can shift the way they position themselves and build […]
Architect as Developer: How to Build Housing and a Better Business
Jamileh Cannon of Workbench shows what happens when architects stop waiting for clients and start leading projects themselves. Most architects wait to be hired. We wait for the client to come with the site, the program, the budget, and the permission to begin. We do excellent work within the boundaries we’re given. And then we […]
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