EntreArchitect

EntreArchitect provides information and resources for the business of architecture and inspires your success as a small firm entrepreneur architect.

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Collecting, Communicating and Closing in a Time of Crisis

The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on March 25, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour, and his impactful coaching and training programs here. In last week’s post Three Steps to Surviving … [Read more...]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Models, covid19, crisis, managing, Marketing, Pricing, sales, selling

Three Steps to Surviving and Thriving in a Crisis

The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on March 17, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour, and his impactful coaching and training programs here. “May you live in interesting times,”goes the old … [Read more...]

Written by Mark R. LePage · Categorized: Business · Tagged: Business Models, covid19, crisis, managing, Marketing, sales

Is your architecture website hurting your firm?

Imagine you'll get hungry tomorrow while you're out and you decide to pick up some quick lunch. What would happen as you drove down the road if you didn’t see signs for McDonald’s or Chipotle—but instead only “Fast Food” or “Eat My Lunch?” Or let’s say you needed a new pair of shoes. What would you do if every shop in the mall had blacked-out windows, doors that opened backward, and a banner out front that read “Guess What’s Inside?” If businesses worked that way, we’d have a hard … [Read more...]

Written by Mark R. LePage · Categorized: Branding, Business · Tagged: Branding, Marketing

10 Rules for Building a Powerful Brand in Architecture

When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans were to create a firm unlike anyone else and we needed a name to separate us from the pack. After a few days of considering alternatives, the name Fivecat Studio consistently rose to the … [Read more...]

Written by Mark R. LePage · Categorized: Branding, Business · Tagged: brand, brand in architecture, Branding, Marketing

Make Your Social Media Content More Shareable

Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time online can waste away the precious few hours that we are afforded each day. There are a dozen different channels from which to choose. Each has its strengths … [Read more...]

Written by Mark R. LePage · Categorized: Business · Tagged: business development, Marketing, Social Media, social media for architects, Storytelling

How To Systematize Your Marketing

This is the second guest post by Ashley Gartland in a series of three about simplifying your business. Marketing Without the Overwhelm Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head. Between social media, content marketing, networking and pitching, you’re working what feels like a full-time job trying to get the word out and stay on people’s radar – and not surprisingly so, because big companies actually have marketing … [Read more...]

Written by Mark R. LePage · Categorized: Business · Tagged: guest post, Marketing, Systems

The Power of Blogging
as a Small Firm Architect

The Power of Blogging for Architects The blog is still one of the most effective tools a small firm architect can use to foster community. The goal when writing a blog is to gain an audience. Over time, if encouraged to interact, your audience will develop into a community. A community will guide you, support you and share your content with others. A community will help your audience grow. A community will help you succeed. Small firm architects are busy people. We are not seeking more … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Blogging, community, Marketing, Writing

EntreArchitect
Behind The Design 009:
SteelHouse 1&2 by
Zack/de Vito
Architecture & Construction

EntreArchitect: Behind the Design is a weekly blog series where we feature work designed, developed and/or built by small firm entrepreneur architect members of The EntreArchitect Community. Want to have YOUR best work featured here at EntreArchitect? Click here to learn how. SteelHouse 1 & 2 by Zack/de Vito Architecture & Construction Project Name SteelHouse 1 & 2 Project Location San Francisco, CA Firm Name Zack/e Vito Architecture + Construction Architect’s … [Read more...]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, behind the design, behind the scenes, Business, california, houses, Marketing, modern, modern architect, modern house, residential, residential architect, residential architecture, sales, san francisco, steel, steelhouse

Behind The Design 006:
Get Space Vancouver
by Jarod Hall of di’velept design

EntreArchitect: Behind the Design is a weekly blog series where we feature work designed, developed and/or built by small firm entrepreneur architect members of The EntreArchitect Community. Want to have YOUR best work featured here at EntreArchitect? Click here to learn how. Get Space Vancouver by Jarod Hall of di’velept design Project Name Jarod Hall Project Location Vancouver, WA Firm Name di'velept design Architect’s Name Jarod Hall Project Design Team Jarod Hall, … [Read more...]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, behind the design, behind the scenes, Business, extra space storage, industrial buildings, Marketing, modern, professional practice, Self storage, vancouver, washington state

Behind The Design 005:
River House by
H. Sloane Mayor of
UK Architects

Project Name River House Project Location Hanover, NH Firm Name UK Architects Architect’s Name H. Sloane Mayor Project Design Team H. Sloane Mayor Consultants Engineering Ventures, Resilient Buildings Group Firm Address 7 Allen Street, Hanover, NH Website URL https://www.ukarch.com/ Photography Credit Gary Hall Photographer Instagram Account @garyhallphoto What was the marketing strategy behind acquiring this project? There was no strategy, per se, but a desire to … [Read more...]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, behind the design, behind the scenes, Business, Hanover, Marketing, modern, New Hampshire, NH, professional practice

Behind The Design 003:
Canal House
by The Ranch Mine

Project Name Canal House Project Location Phoenix, AZ Firm Name The Ranch Mine Architect’s Name Cavin Costello Project Design Team Cavin and Claire Costello Consultants MPE Engineer, Structural Engineer, and Civil Engineer Firm Address 4340 E Indian School Rd. Suite 21552, Pheonix, AZ Website URL www.theranchmine.com Instagram Account @theranchmineofficial Photography Credit Roehner + Ryan Photographer Instagram Account @roehnerryan What was the marketing … [Read more...]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, Arizona, behindthedesign, Business, Design Build, Marketing, modern, modern architect, modern architecture, modern house, Phoenix, Project Management, residential development, sales

Behind the Design 002:
HillHouse by Zack / de Vito
Architecture + Construction

Project Name HillHouse Project Location Mill Valley, CA Firm Name Zack/de Vito Architecture + Construction Architect’s Name Jim Zack & Lise de Vito Project Design Team Jim Zack, Andrew Germann, Lise de Vito, Sarah Nicolas Consultants Weller Design (Lighting) Firm Address 156 South Park, San Francisco, CA 94107 Website URL www.zackdevito.com Instagram Account @zack_devito_architecture Photography Credit Bruce Damonte Photographer Instagram … [Read more...]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architects, architectural photography, Architecture, behindthedesign, Business, Marketing, sales, Systems

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