Imagine you'll get hungry tomorrow while you're out and you decide to pick up some quick lunch. What would happen as you drove down the road if you didn’t see signs for McDonald’s or Chipotle—but instead only “Fast Food” or “Eat My Lunch?” Or let’s say you needed a new pair of shoes. What would you do if every shop in the mall had blacked-out windows, doors that opened backward, and a banner out front that read “Guess What’s Inside?” If businesses worked that way, we’d have a hard … [Read more...]
10 Rules for Building a Powerful Brand in Architecture
When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our plans were to create a firm unlike anyone else and we needed a name to separate us from the pack. After a few days of considering alternatives, the name Fivecat Studio consistently rose to the … [Read more...]
Make Your Social Media Content More Shareable
Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time online can waste away the precious few hours that we are afforded each day. There are a dozen different channels from which to choose. Each has its strengths … [Read more...]
How To Systematize Your Marketing
This is the second guest post by Ashley Gartland in a series of three about simplifying your business. Marketing Without the Overwhelm Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head. Between social media, content marketing, networking and pitching, you’re working what feels like a full-time job trying to get the word out and stay on people’s radar – and not surprisingly so, because big companies actually have marketing … [Read more...]
The Power of Blogging
as a Small Firm Architect
The Power of Blogging for Architects The blog is still one of the most effective tools a small firm architect can use to foster community. The goal when writing a blog is to gain an audience. Over time, if encouraged to interact, your audience will develop into a community. A community will guide you, support you and share your content with others. A community will help your audience grow. A community will help you succeed. Small firm architects are busy people. We are not seeking more … [Read more...]
EntreArchitect
Behind The Design 009:
SteelHouse 1&2 by
Zack/de Vito
Architecture & Construction
EntreArchitect: Behind the Design is a weekly blog series where we feature work designed, developed and/or built by small firm entrepreneur architect members of The EntreArchitect Community. Want to have YOUR best work featured here at EntreArchitect? Click here to learn how. SteelHouse 1 & 2 by Zack/de Vito Architecture & Construction Project Name SteelHouse 1 & 2 Project Location San Francisco, CA Firm Name Zack/e Vito Architecture + Construction Architect’s … [Read more...]
Behind The Design 006:
Get Space Vancouver
by Jarod Hall of di’velept design
EntreArchitect: Behind the Design is a weekly blog series where we feature work designed, developed and/or built by small firm entrepreneur architect members of The EntreArchitect Community. Want to have YOUR best work featured here at EntreArchitect? Click here to learn how. Get Space Vancouver by Jarod Hall of di’velept design Project Name Jarod Hall Project Location Vancouver, WA Firm Name di'velept design Architect’s Name Jarod Hall Project Design Team Jarod Hall, … [Read more...]
Behind The Design 005:
River House by
H. Sloane Mayor of
UK Architects
Project Name River House Project Location Hanover, NH Firm Name UK Architects Architect’s Name H. Sloane Mayor Project Design Team H. Sloane Mayor Consultants Engineering Ventures, Resilient Buildings Group Firm Address 7 Allen Street, Hanover, NH Website URL https://www.ukarch.com/ Photography Credit Gary Hall Photographer Instagram Account @garyhallphoto What was the marketing strategy behind acquiring this project? There was no strategy, per se, but a desire to … [Read more...]
Behind The Design 003:
Canal House
by The Ranch Mine
Project Name Canal House Project Location Phoenix, AZ Firm Name The Ranch Mine Architect’s Name Cavin Costello Project Design Team Cavin and Claire Costello Consultants MPE Engineer, Structural Engineer, and Civil Engineer Firm Address 4340 E Indian School Rd. Suite 21552, Pheonix, AZ Website URL www.theranchmine.com Instagram Account @theranchmineofficial Photography Credit Roehner + Ryan Photographer Instagram Account @roehnerryan What was the marketing … [Read more...]
Behind the Design 002:
HillHouse by Zack / de Vito
Architecture + Construction
Project Name HillHouse Project Location Mill Valley, CA Firm Name Zack/de Vito Architecture + Construction Architect’s Name Jim Zack & Lise de Vito Project Design Team Jim Zack, Andrew Germann, Lise de Vito, Sarah Nicolas Consultants Weller Design (Lighting) Firm Address 156 South Park, San Francisco, CA 94107 Website URL www.zackdevito.com Instagram Account @zack_devito_architecture Photography Credit Bruce Damonte Photographer Instagram … [Read more...]
Behind the Design 001:
Calender Rd. by Allen Architecture, LLC
Project Name Calender Rd. Project Location Arlington, Texas Firm Name ALLEN ARCHITECTURE LLC Architect’s Name Brandon E. Allen, AIA Project Design Team Brandon E. Allen, Anissa Allen, Brad Blessing, Ana-Sofia Gonzalez Consultants JHF Construction (GC), H&H Engineering (Structural), edited (furniture, art, staging) Firm Address 1227 W. Magnolia Ave. LL100, Fort Worth, Texas 76110 Website URL www.allenarc.com Instagram Account @allenarchitecture Photography Credit Brian … [Read more...]
Pricing Creativity with Author
Blair Enns (Transcript)
This is the transcript from EntreArchitect Podcast Episode 219, Pricing Creativity with Author Blair Enns. Listen to this podcast episode or download the audio file here. ***Start Transcript*** Promo: 00:00 Do you know how to calculate the exact amount you need to charge your clients in order to earn 20 percent profit on that project? It's simple to do., if you know how. Learn how by downloading our free course Profit for Small Firm Architects today at … [Read more...]