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Feb 12 2019

Make Your Social Media Content More Shareable

Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]

Written by Mark R. LePage · Categorized: Business · Tagged: business development, Marketing, Social Media, social media for architects, Storytelling

Dec 04 2018

How To Systematize Your Marketing

This is the second guest post by Ashley Gartland in a series of three about simplifying your business. Marketing Without the Overwhelm Let’s just call it like it is: marketing takes up a lot of time in your business – not to mention space in your head. Between social media, content marketing, networking and pitching, […]

Written by Mark R. LePage · Categorized: Business · Tagged: guest post, Marketing, Systems

Oct 02 2018

The Power of Blogging
as a Small Firm Architect

The Power of Blogging for Architects The blog is still one of the most effective tools a small firm architect can use to foster community. The goal when writing a blog is to gain an audience. Over time, if encouraged to interact, your audience will develop into a community. A community will guide you, support […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Blogging, community, Marketing, Writing

Aug 16 2018

EntreArchitect
Behind The Design 009:
SteelHouse 1&2 by
Zack/de Vito
Architecture & Construction

EntreArchitect: Behind the Design is a weekly blog series where we feature work designed, developed and/or built by small firm entrepreneur architect members of The EntreArchitect Community. Want to have YOUR best work featured here at EntreArchitect? Click here to learn how. SteelHouse 1 & 2 by Zack/de Vito Architecture & Construction Project Name SteelHouse 1 & 2 Project Location San […]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, behind the design, behind the scenes, Business, california, houses, Marketing, modern, modern architect, modern house, residential, residential architect, residential architecture, sales, san francisco, steel, steelhouse

Jul 26 2018

Behind The Design 006:
Get Space Vancouver
by Jarod Hall of di’velept design

EntreArchitect: Behind the Design is a weekly blog series where we feature work designed, developed and/or built by small firm entrepreneur architect members of The EntreArchitect Community. Want to have YOUR best work featured here at EntreArchitect? Click here to learn how. Get Space Vancouver by Jarod Hall of di’velept design Project Name Jarod Hall Project Location Vancouver, WA Firm Name […]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, behind the design, behind the scenes, Business, extra space storage, industrial buildings, Marketing, modern, professional practice, Self storage, vancouver, washington state

Jul 19 2018

Behind The Design 005:
River House by
H. Sloane Mayor of
UK Architects

Project Name River House Project Location Hanover, NH Firm Name UK Architects Architect’s Name H. Sloane Mayor Project Design Team H. Sloane Mayor Consultants Engineering Ventures, Resilient Buildings Group Firm Address 7 Allen Street, Hanover, NH Website URL https://www.ukarch.com/ Photography Credit Gary Hall Photographer Instagram Account @garyhallphoto What was the marketing strategy behind acquiring this […]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, behind the design, behind the scenes, Business, Hanover, Marketing, modern, New Hampshire, NH, professional practice

Jul 05 2018

Behind The Design 003:
Canal House
by The Ranch Mine

Project Name Canal House Project Location Phoenix, AZ Firm Name The Ranch Mine Architect’s Name Cavin Costello Project Design Team Cavin and Claire Costello Consultants MPE Engineer, Structural Engineer, and Civil Engineer Firm Address 4340 E Indian School Rd. Suite 21552, Pheonix, AZ Website URL www.theranchmine.com Instagram Account @theranchmineofficial Photography Credit Roehner + Ryan Photographer […]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architect, Architecture, Arizona, behindthedesign, Business, Design Build, Marketing, modern, modern architect, modern architecture, modern house, Phoenix, Project Management, residential development, sales

Jun 28 2018

Behind the Design 002:
HillHouse by Zack / de Vito
Architecture + Construction

Project Name HillHouse Project Location Mill Valley, CA Firm Name Zack/de Vito Architecture + Construction Architect’s Name Jim Zack & Lise de Vito Project Design Team Jim Zack, Andrew Germann, Lise de Vito, Sarah Nicolas Consultants Weller Design (Lighting) Firm Address 156 South Park, San Francisco, CA 94107 Website URL www.zackdevito.com Instagram Account @zack_devito_architecture Photography […]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architects, architectural photography, Architecture, behindthedesign, Business, Marketing, sales, Systems

Jun 21 2018

Behind the Design 001:
Calender Rd. by Allen Architecture, LLC

Project Name Calender Rd. Project Location Arlington, Texas Firm Name ALLEN ARCHITECTURE LLC Architect’s Name Brandon E. Allen, AIA Project Design Team Brandon E. Allen, Anissa Allen, Brad Blessing, Ana-Sofia Gonzalez Consultants JHF Construction (GC), H&H Engineering (Structural), edited (furniture, art, staging) Firm Address 1227 W. Magnolia Ave. LL100, Fort Worth, Texas 76110 Website URL […]

Written by Mark R. LePage · Categorized: Behind the Design · Tagged: Architects, architectural photography, Architecture, behindthedesign, Business, Marketing, sales, Systems

May 15 2018

Pricing Creativity with Author
Blair Enns (Transcript)

This is the transcript from EntreArchitect Podcast Episode 219, Pricing Creativity with Author Blair Enns. Listen to this podcast episode or download the audio file here.   ***Start Transcript*** Promo: 00:00 Do you know how to calculate the exact amount you need to charge your clients in order to earn 20 percent profit on that […]

Written by Mark R. LePage · Categorized: Transcripts · Tagged: Author, Blair Enns, books, EntreArchitect Podcast, Marketing, Pricing, Pricing Creativity, sales, Transcripts, Win Without Pitching

Mar 13 2018

4 Simple Marketing Strategies for Residential Architects

Marketing Strategies for Residential Architects Have you listened to my interview with co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast? It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Marketing, presenting, Residential Architects, Speaking, teaching, Writing

Jan 30 2018

Architects Are All The Same

Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are expected to know the codes and technical details required to construct safe and healthy buildings. In the eyes of our clients, we are all the same… unless we do something to […]

Written by Mark R. LePage · Categorized: Business · Tagged: Branding, experiences, Marketing

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