It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more). When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]
What Is Your Favorite “F” Word
Yes, you read that correctly. As a Sandler Trainer, my favorite F word is FUDWACA. Yes, FUDWACA, but more on that later. We have all heard the term 30-second commercial or elevator pitch. We all most likely have a few different versions, depending on our audience. The 30-second commercial is not a new technique. It has been […]
The Real Definition of a Referral
Most of us think we know what a referral is since referrals have been around forever as the holy grail of how to grow your business in the easiest way possible. But most don’t understand what makes a referral a referral which leads to lower closing ratios, mislabeled leads, and incorrect assumptions about how your […]
Make Your Social Media Content More Shareable
Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]
A Simple Sales System for Small Firm Architects
If you are a long time reader of EntreArchitect.com, then this post may sound familiar. Originally published in 2013 as Part 4 of the original EntreArchitect™ Academy Blog Series, this final article of our month dedicated to Business Development shares my firm’s simple sales system. You can read the entire original 2013 blog series here. Making Money is Good […]
Could Coworking Be Your Business Development Secret Weapon?
This is a guest post written by our friend Oscia Wilson. Oscia is the CEO of Boiled Architecture and the co-Founder of BIG Oakland, a new coworking space in Oakland, CA created exclusively for members of the building industry. Check out their Kickstarter campaign for more information. Coworking for Architects “You know, I’m going to be downtown anyway for […]
7 Selling Mistakes That Cost Architects Critical Sales
This is a guest post written by Rochelle Carrington, President/CEO at Sandler Training. Rochelle has been working in sales and sales management since 1991, and is the top female franchise owner within Sandler’s global network of 250 owners. As a seasoned sales professional and consultant, Rochelle guides companies in reaching their critical goals, achieving increased […]
10 Business Development Steps for the Start Up Architect
Welcome to February. All this month at EntreArchitect, we’ll be focusing on Business Development. Listen to the podcast, subscribe to the newsletter and return back here to the blog each week for more information on how to generate more sales for your small firm by creating long-term value from your clients, markets, and relationships. This week we’re […]