In my recent conversation with Jed Byrne on the EntreArchitect Podcast, we explored the transformative role of content marketing for architects and how it serves as a powerful strategy to build authority, attract ideal clients, and establish lasting relationships. Jed shared his personal journey, illustrating how his passion for community-building and knowledge-sharing has fueled his […]
The Power of Storytelling: Crafting Winning Architecture Proposals with Julie Flattery
This week’s episode of the EntreArchitect Podcast is part of our “Best of 2024” series, highlighting a popular conversation with Julie Flattery on crafting winning architecture proposals. Selected through listener feedback and platform analytics, this episode dives into how architects can use storytelling to create proposals that connect emotionally with clients, stand out from the competition, and secure more work.
The Six Layers of a Healthy Referral Strategy
It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more). When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]
Who’s Referring You and Why It Matters
Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, or being referred to you?
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
Why Your Architecture Practice Website Matters
Now—More Than Ever
Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]