How to Become the Architect Clients Choose First Architecture firm branding can help small firms become the clients’ first choice. Kenny Isidoro, founder of MUDEO, joins Mark R. LePage to explain why brand is reputation. His background spans architecture, strategy, design, and marketing. He introduces four tests for brand effectiveness: contrast, clarity, compelling value, […]
EA591: Emily Hall – Naming Your Architecture Firm
Naming Your Architecture Firm In this episode, we delve into the art and strategy of naming your architecture firm with branding expert Emily Hall, President of CVG. With over 20 years of experience in architectural marketing and business development, Emily shares her insights into the thoughtful process behind crafting a name that reflects a firm’s […]
EA541: Carey Balogh and Lauren Genest – The Critical Connection Between Traditional PR Services and Social Media
The Critical Connection Between Traditional PR Services and Social Media In this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry. Carey Balogh, Founder and CEO of Brand Groupies, brings […]
EA506: Robert Cooper – Intelligent Apartment Buildings
Intelligent Apartment Buildings Robert is a serial entrepreneur who previously co-founded IDS, a Cornell startup acquired for 24X revenue which sold a fault tolerant message bus to NYSE, Wall St. firms and telcos. Robert has held technology and architecture VP/Director-level positions at Stratus, Lucent, Mercury Systems and networking startups and was a co-founder of Coincident, […]
EA455: Randall Stevens – The BIG Problem with BIM
The BIG Problem with BIM Randall Stevens is an AEC (Architecture, Engineering & Construction) industry veteran with 30 years of software development, sales, and management experience. Randall founded ArchVision in 1991, a software development firm specializing in 3D graphics and content management technology for the design industry. Randall offers a unique combination of expertise in […]
EA454: Jake Goldberg – Partner with General Contractors for Project Success
Partner with General Contractors for Project Success Jacob S. Goldberg founded Goldberg General Contracting, Inc., (GGC), in 1987. Performing dual roles at the company, he serves as president, managing day-to-day operations; and as senior project manager, actively overseeing many of the firm’s notable projects. From his formative years as a draftsman, to his work as […]
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