How to Become the Architect Clients Choose First Architecture firm branding can help small firms become the clients’ first choice. Kenny Isidoro, founder of MUDEO, joins Mark R. LePage to explain why brand is reputation. His background spans architecture, strategy, design, and marketing. He introduces four tests for brand effectiveness: contrast, clarity, compelling value, […]
Naming Your Architecture Firm: Strategy, Examples, and Best Practices
A great name isn’t just a label; it’s a strategic tool that can shape your firm’s success and identity for years to come. This week on the EntreArchitect Podcast (Episode 591), I sat down with Emily Hall, President of CVG, to dive deep into the art and strategy behind naming an architecture business. If you’re […]
