Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time online can waste away the precious few hours that we are afforded each day. There are a dozen different channels from which to choose. Each has its strengths … [Read more...]
How To Make Your Social Media Content More Shareable
Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time online can waste away the precious few hours that we are afforded each day. There are a dozen different channels from which to choose. Each has its strengths … [Read more...]
The 53 Most Used Apps on My iPhone
Apps for Architects It fascinates me how quickly the smartphone has transformed our society. In less than 10 years, smartphone makers have positioned this device so deeply into the routines of our daily lives that many of us can no longer imagine a world without them. Almost every activity or task I perform throughout the day involves my iPhone 6. Whether that's good or bad, the debate is still raging. For me, this innovative technology allows me to be more productive, more knowledgeable, … [Read more...]
21 Rules of Online Marketing for Residential Architects
Each of our prospects come to us with a story in the minds. It's their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there by HGTV. The story of who we are already exists. Marketing is the process of replacing that story, which is often inaccurate or just plain wrong, with your story. As small firm residential architects, the … [Read more...]
4 Top Tips for Architects Using Social Media for Business
Like it or not, social media marketing is crucial to getting your brand, work, and efforts thoroughly noticed. While portfolio websites such as Dexinger and World Architects are great for anyone in the field of architecture and design, we can’t be sure that this sort of visibility guarantees an all-embracing reach. In the past, architectural firms relied on PR strategies with the help of industry publications and events. This may work even today, however, much like the portfolio platforms it … [Read more...]
25 Architects You Should Follow on Twitter
I joined Twitter in 2009, after my friend Susan Serra suggested that I was missing out on the social media fun. I signed up and Susan quickly introduced me to California architect Neal Pann. Since that day, I’ve been a member of a growing virtual family from around the world connected through the vast digital network. Today, I am following over 2,700 people, most architects or designers sharing their lives through 140 characters. Each day I check in to visit, learn from what others are … [Read more...]
Project Undercurrent
The world is changing rapidly and social media is the fuel. A couple of years ago, my friend, kitchen designer Susan Serra convinced me to join Twitter. I had so many things going on at the time (some things never change) and I was hesitant to commit to another social platform. With Susan's encouragement, I gave it a try and I've been tweeting daily ever since. Twitter is changing everything. If you haven't joined the conversation, I encourage you to join Twitter and send me a tweet. I … [Read more...]
#EntreArchitectChat Transcript 112812
Topic | Your Online Presence: Websites and Social Media A complete transcript of tonight’s #EntreArchitectChat Twitter Chat may be downloaded in PDF format here. … [Read more...]