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Mar 21 2022

Connections matter less — and more — than you probably think

How to Start Building Professional Relationships Introduction So, you are interested in building professional relationships? The following article can be used as a guide to not only review the “how” of building connections, but also to think about “why” you should. Instructions To get the most out of this article, take the time to think […]

Written by Jed Byrne · Categorized: Business Development, Marketing · Tagged: business development, Marketing, Marketing Strategies

Oct 25 2021

The Six Layers of a Healthy Referral Strategy

It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more).   When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]

Written by Stacey Brown Randall · Categorized: Business Development, Marketing · Tagged: business development, Marketing, marketing for architects, Marketing Strategies, referral marketing, referrals

Sep 06 2021

What Is Your Favorite “F” Word

Yes, you read that correctly. As a Sandler Trainer, my favorite F word is FUDWACA. Yes, FUDWACA, but more on that later. We have all heard the term 30-second commercial or elevator pitch.  We all most likely have a few different versions, depending on our audience. The 30-second commercial is not a new technique. It has been […]

Written by Scott Biss · Categorized: Business Development, Marketing, Sales · Tagged: business development, Marketing Strategies, sales, sales process, sales strategies, Sales System

Jul 12 2021

Who’s Referring You and Why It Matters

Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, or being referred to you?

Written by Stacey Brown Randall · Categorized: Marketing · Tagged: Marketing, marketing for architects, Marketing Strategies, referral marketing, referrals

May 24 2021

The Real Definition of a Referral

Most of us think we know what a referral is since referrals have been around forever as the holy grail of how to grow your business in the easiest way possible. But most don’t understand what makes a referral a referral which leads to lower closing ratios, mislabeled leads, and incorrect assumptions about how your […]

Written by Stacey Brown Randall · Categorized: Business, Marketing, Sales · Tagged: business development, referral marketing, referrals, sales, sales process, sales strategies, Sales System

May 17 2021

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

Written by Collier Ward · Categorized: Architects, Branding, Marketing, Public Relations · Tagged: Origin Story, Story, Storytelling, Writing

Apr 05 2021

Three Steps for Marketing Your Architecture Firm

At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]

Written by Bryon McCartney · Categorized: Marketing · Tagged: Marketing, marketing for architects

Feb 08 2021

The Problem with ‘Hope Marketing’ and What to Do Instead

Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]

Written by Bryon McCartney · Categorized: Marketing · Tagged: Linkedin, Marketing

Sep 17 2012

Make it Your Job

Today I was watching a recent talk by Chris Brogan and among many thought provoking ideas, he proposed one tasty tidbit that stuck in my head. Chris is a successful marketing pro, NY Times bestselling author, magazine contributor, blogger, speaker and mega-nerd (he knows more about comic superheros than anyone… ever). He didn’t just decide […]

Written by Mark R. LePage · Categorized: Marketing, Motivation, Social Media, Success

Mar 28 2012

My Time Online: Presenting Portfolio, Creating Context and a Top Google Rank

This week, we’ve been exchanging website URLs over at the Entrepreneur Architect Linkedin Group. It is very interesting to learn some background on the people we’re interacting with on that forum. I shared our website URL (which is in the midst of an upgrade from our original site to a new one). Then, I posted […]

Written by Mark R. LePage · Categorized: Blogs, Marketing, Networking, Sales, Social Media, Strategy, Success, Websites

Dec 12 2011

Great Architecture Will Not Build a Great Business

1) Design great architecture. 2) Get noticed. 3) Thrive! Isn’t that how it is supposed to work. Well… it doesn’t. The trick is step 2. Getting noticed. How do you get noticed? The answer in a word, is Marketing. Even uber-successful “starchitects” have a marketing team working to get their “great architecture” noticed. Whether you […]

Written by Mark R. LePage · Categorized: Business, Marketing, Strategy, Success

Dec 03 2011

Are You “Locally Famous”?

What are you doing to become “locally famous”? Do you have a facebook account with which you post regularly and interact with your fans? Do you follow Twitter feeds for people who have influence in your local communities… and respond to their tweets? Do you blog… consistently, and have a website which reflects the expectations […]

Written by Mark R. LePage · Categorized: Business, Marketing, Strategy, Success · Tagged: "entrepreneur architect", "locally famous", Architects, westchester county

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