EntreArchitect | The Business Organization Built for Small Firm Entrepreneur Architects

Business training and resources for small firm entrepreneur architects.

The Real Definition of a Referral

Most of us think we know what a referral is since referrals have been around forever as the holy grail of how to grow your business in the easiest way possible. But most don’t understand what makes a referral a referral which leads to lower closing ratios, mislabeled leads, and incorrect assumptions about how your […]

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

Three Steps for Marketing Your Architecture Firm

At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]

The Problem with ‘Hope Marketing’ and What to Do Instead

Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]

Make it Your Job

Today I was watching a recent talk by Chris Brogan and among many thought provoking ideas, he proposed one tasty tidbit that stuck in my head. Chris is a successful marketing pro, NY Times bestselling author, magazine contributor, blogger, speaker and mega-nerd (he knows more about comic superheros than anyone… ever). He didn’t just decide […]

My Time Online: Presenting Portfolio, Creating Context and a Top Google Rank

This week, we’ve been exchanging website URLs over at the Entrepreneur Architect Linkedin Group. It is very interesting to learn some background on the people we’re interacting with on that forum. I shared our website URL (which is in the midst of an upgrade from our original site to a new one). Then, I posted […]