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Feb 22 2021

Architects as Storytellers

My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed - how many floors did it have? Or asked another way, how many stories did it have? We deal in stories all the time; we design multi-story buildings or single-story homes. This … [Read more...]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Story, Storytelling

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