Starting out in architecture on your own, not as an intern, or a middle career employee, those of us who want personal expression in design see two venues: competitions that are open to anyone or publication of what you have done. You know you have the chops. You are convinced that what you do has a message, worth, meaning: You just need the "Street Cred". Screaming your genius in a closed room on your laptop feels like playing Solitaire - you win, but who knows. No one hears you. No one sees … [Read more...]
They Try to Publish…
The Power of Blogging
as a Small Firm Architect
The Power of Blogging for Architects The blog is still one of the most effective tools a small firm architect can use to foster community. The goal when writing a blog is to gain an audience. Over time, if encouraged to interact, your audience will develop into a community. A community will guide you, support you and share your content with others. A community will help your audience grow. A community will help you succeed. Small firm architects are busy people. We are not seeking more … [Read more...]
4 Simple Marketing Strategies for Residential Architects
Marketing Strategies for Residential Architects Have you listened to my interview with co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast? It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several books published by Taunton Press. If you haven’t yet listened to the episode, you can subscribe to the podcast at iTunes or listen directly from the website … [Read more...]
4 Simple Marketing Strategies of SALA Architects
Marketing Strategies for Residential Architects This past week, I had the great opportunity to join the co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast. It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several books published by Taunton Press. If you haven’t yet listened to the episode, you can subscribe to the podcast at iTunes or listen directly … [Read more...]
How to Craft an Effective Blog Post in 90 Minutes or Less
Each month, my friend Bob Borson over at Life of an Architect organizes a group of architect bloggers to coordinate a single post on a single topic released simultaneously on a specific day. We call it #ArchiTalks. Read posts from past topics on Google, Twitter and Facebook, by searching for the hashtag #ArchiTalks. This month, the #ArchiTalks theme is Crafty. Check out the links at the bottom of this post for many more posts from the #ArchiTalks series. The blog is one of the most … [Read more...]