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Mar 22 2021

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative device to proclaim the honoree’s story. The ancient Master Builder – the architektōn – made the story a prominent design feature of the temple to be admired by the masses, … [Read more...]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Marketing, Origin Story, Story, Storytelling

Feb 22 2021

Architects as Storytellers

My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed - how many floors did it have? Or asked another way, how many stories did it have? We deal in stories all the time; we design multi-story buildings or single-story homes. This … [Read more...]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Story, Storytelling

Jun 11 2019

The Order of Operations

The Critical Differences Among Mission, Vision, Purpose, Strategy and Goals Are you confused about the difference between mission and vision? Or, between purpose and mission? You’re not alone. I am frequently asked about the differences among mission, vision, purpose, strategy and goals... and where do values fit in? Many people don’t care about definitions. That’s certainly unfortunate. Having clear definitions distinguishes these important concepts. And since there is an order of … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Goals, Mission, Purpose, Strategy, Values, Vision

Nov 13 2018

How to Rewrite the Story of Our Profession

No More Starving Artist With a twisted sense of pride, too many architects today accept the small firm stereotype of “starving artist”. Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day without proper planning, without an understanding of basic business fundamentals and often with an eager acceptance that life as an architect will be a difficult struggle. I was born an … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Business, Profit, Storytelling

Oct 02 2018

The Power of Blogging
as a Small Firm Architect

The Power of Blogging for Architects The blog is still one of the most effective tools a small firm architect can use to foster community. The goal when writing a blog is to gain an audience. Over time, if encouraged to interact, your audience will develop into a community. A community will guide you, support you and share your content with others. A community will help your audience grow. A community will help you succeed. Small firm architects are busy people. We are not seeking more … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Blogging, community, Marketing, Writing

Apr 17 2018

Toward A New Architectural Business Model

So you call yourself an Architect too? So many people call themselves architects: the software developer, the campaign manager, the author, the enterprise strategist - so on and so forth. But can we as architects call ourselves doctors, managers or authors? The title just doesn’t seem fitting. So why is it that so many can freely call themselves architects of in their professions? It is because an architect is so much more than a person who designs buildings. An architect is an individual … [Read more...]

Written by Akheel Naicker · Categorized: Business, Leadership, Uncategorized · Tagged: Business Models, practice of architecture

Apr 10 2018

Almost 40 Tips for Starting an Architecture Firm

This article was written by architect Timothy Ung of JourneyofanArchitect.com. It is being republished here at EntreArchitect.com with permission from the author. Enjoy! Editor's Note: Timothy has an updated version of this article here. Almost 40 tips for Starting an Architecture Firm After obtaining my license as an Architect in New York, I brainstormed several long term goals and decided to start a personal blog, develop design projects, and learn everything that I could about … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: books, Starting An Architecture Firm

Apr 03 2018

What Was I Thinking?
Four Lessons in Telling the Truth

My First Assignment Many years ago, before Annmarie and I started our residential architecture firm, I was a project manager with Kaeyer, Garment & Davidson Architects in Mt. Kisco, New York. I worked very closely with the senior partner at the time, Dick Kaeyer. My first assignment as Project Manager was a major addition and renovation project for a church and facilities in Yorktown Heights. Dick designed the project and I developed it through construction drawings. Then, in order to … [Read more...]

Written by Mark R. LePage · Categorized: #ArchiTalks, Business, Leadership · Tagged: internship, leadership, Project Management, telling the truth

Mar 13 2018

4 Simple Marketing Strategies for Residential Architects

Marketing Strategies for Residential Architects Have you listened to my interview with co-founder of SALA Architects, Dale Mulfinger, FAIA over at EntreArchitect Podcast? It was a fantastic discussion about how SALA was founded and the journey to where Dale finds himself today as a principal at the firm, a teacher and an author of several books published by Taunton Press. If you haven’t yet listened to the episode, you can subscribe to the podcast at iTunes or listen directly from the website … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Marketing, presenting, Residential Architects, Speaking, teaching, Writing

Mar 06 2018

Culture is Critical for Success at Your Architecture Firm

A Culture at Your Architecture Firm Will Make or Break Your Firm As your small firm grows beyond its infancy of the sole practitioner and you develop a strong team, the culture of your firm will evolve. The different personalities and experiences brought to your firm will mix and a firm culture will develop; with or without your guidance. You are a busy architect seeking your next contract and working hard to complete the current projects on the boards. You just need to get the work done. … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Business Plan, culture, Teams

Feb 27 2018

The 21 Rules for
Success in Architecture

  The following is a compilation of my professional practice lecture on the last day of class. Instead of recapping the course or giving a final exam, I share with my students a presentation titled Advice as You Finish School and Start to Practice. I present a series of statements followed up with a brief explanation. Advice as You Finish School and Start to Practice... 1. GET STARTED ON YOUR CAREER PATH You can start earning AXP (NCARB Architecture Experience Program) hours right … [Read more...]

Written by Mark R. LePage · Categorized: Business, Leadership

Feb 20 2018

Mentoring the Young Architect Will Enrich and Strengthen Our Profession

Mentoring the Young Architect The profession of architecture has historically been dependent upon older architects mentoring younger architects. Due to the complexity of the profession, older architects need to train and mentor our young architects. One of the requirements of becoming a licensed architect is the Architectural Experience Program (AXP) which logs job training under certain tasks which is then signed off by a licensed architect. Aside from just a licensing requirement a … [Read more...]

Written by Mark R. LePage · Categorized: Leadership · Tagged: ARE, AXP, IDP, Mentoring, young architect

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