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May 17 2021

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

Written by Collier Ward · Categorized: Architects, Branding, Marketing, Public Relations · Tagged: Origin Story, Story, Storytelling, Writing

Mar 31 2011

How do your clients find YOU?

At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?” The question is followed by a few choices, “Magazine or […]

Written by Mark R. LePage · Categorized: Architects, Business, Marketing, Public Relations

Feb 03 2010

Fivecat Studio: Interviewed on WVOX 1460AM

Last week, Marsha Gordon, President and CEO of the Business Council of Westchester, invited me to join her at WVOX 1460AM in New Rochelle, NY. I enjoyed speaking with her about Fivecat Studio, the business of architecture and our annual campaign to support local animal shelters, Pillows of Puppies. [soundcloud url=”http://soundcloud.com/fivecat/wvox020110″]

Written by Mark R. LePage · Categorized: Announcements, Business, Entrepreneurs, Marketing, Public Relations, Social Media, Strategy

Oct 07 2008

Still Goin’ Fast

Michael Kaufman is a life long friend. We grew up snowmobiling and racing cars. Today, he’s a successful real estate broker in Manhattan… and he’s still going fast. This past week he was featured on New York Residential on the WB11 (WPIX-NY). Once you click the link above, scroll down to “107 – The Style […]

Written by Mark R. LePage · Categorized: Public Relations, Real Estate

Jul 10 2008

Online PR

This is how blogs work. Thanks Bob.

Written by Mark R. LePage · Categorized: Blogs, Public Relations

Jul 07 2008

Promote Thyself

My friend Vermont Architect Bob Swinburne is working hard. He’s designing some very interesting work, getting it built (sometimes that’s the hardest part) and winning design awards. Sounds like the foundation of a successful firm to me. Thing is, he lives and works in Brattleboro, VT. Residential architects are not in high demand and its […]

Written by Mark R. LePage · Categorized: Blogs, Marketing, Public Relations

May 04 2007

Release your Firm to the Press

Looking for some press coverage? Writing a good press release and including quality photography will help get you published. Here are a few ideas for your next press release: Announce a new commission. Announce new employees. Announce your firm’s work with local charities. Announce your firm’s awards. Announce an event or seminar. Editors avoid self […]

Written by Mark R. LePage · Categorized: Marketing, Public Relations

Mar 14 2007

BAM…Publicity Generated!

Last week, I posted my favorite business and marketing blogs. Catching my link to his blog, Scott Ginsberg took a tour through Entrepreneur Architect and found my post referencing a recent article in Architect magazine about getting publicity. He left an interesting comment. At his blog, Scott “shares ideas, stories and observations from his speeches, […]

Written by Mark R. LePage · Categorized: Blogs, Marketing, Public Relations

Feb 26 2007

Getting Publicity

The February issue of Architect magazine includes an article written by Fred Bernstein titled, Getting The Publicity You Need. In December, Claire Whitaker closed the doors of The Kreisberg Group, a P.R. firm she lead as president for five years, and moved across town to her new position as the head of public relations for […]

Written by Mark R. LePage · Categorized: Public Relations

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