At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?”
The question is followed by a few choices, “Magazine or Newspaper?”, “Lawn Signs?”, “Internet?”, or “Other?”. I track this information and have found that most of our clients start their search for an architect at Google. Although, many of our projects are referred by happy clients, without a doubt, the majority of our prospects find Fivecat Studio on the Internet.
How do your clients find YOU?