1) Design great architecture. 2) Get noticed. 3) Thrive! Isn’t that how it is supposed to work. Well… it doesn’t. The trick is step 2. Getting noticed. How do you get noticed? The answer in a word, is Marketing. Even uber-successful “starchitects” have a marketing team working to get their “great architecture” noticed. Whether you […]
Are You “Locally Famous”?
What are you doing to become “locally famous”? Do you have a facebook account with which you post regularly and interact with your fans? Do you follow Twitter feeds for people who have influence in your local communities… and respond to their tweets? Do you blog… consistently, and have a website which reflects the expectations […]
BUILD LLC… the documentary
Check out the new short film documenting the life and times of the Seattle-based architecture firm, BUILD LLC. It is beautifully done. A film like this can be used for so many purposes. First, it documents a specific time in the life of this specific firm. Andrew, Kevin and their team will have a great […]
How do your clients find YOU?
At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?” The question is followed by a few choices, “Magazine or […]
How important is your firm’s name?
Our firm’s name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single […]
Do You Tweet?
From Architectural Record: It seems like everyone these days is constantly plugged into their technological devices, tweeting their whereabouts, Facebooking their statuses, and publicizing anything and everything about themselves. Companies are even engaged in the phenomenon, using social media tools to market their products and services. But for architects, do these online pursuits pay off? […]