This week, we’ve been exchanging website URLs over at the Entrepreneur Architect Linkedin Group. It is very interesting to learn some background on the people we’re interacting with on that forum. I shared our website URL (which is in the midst of an upgrade from our original site to a new one). Then, I posted […]
Great Architecture Will Not Build a Great Business
1) Design great architecture. 2) Get noticed. 3) Thrive! Isn’t that how it is supposed to work. Well… it doesn’t. The trick is step 2. Getting noticed. How do you get noticed? The answer in a word, is Marketing. Even uber-successful “starchitects” have a marketing team working to get their “great architecture” noticed. Whether you […]
Are You “Locally Famous”?
What are you doing to become “locally famous”? Do you have a facebook account with which you post regularly and interact with your fans? Do you follow Twitter feeds for people who have influence in your local communities… and respond to their tweets? Do you blog… consistently, and have a website which reflects the expectations […]
BUILD LLC… the documentary
Check out the new short film documenting the life and times of the Seattle-based architecture firm, BUILD LLC. It is beautifully done. A film like this can be used for so many purposes. First, it documents a specific time in the life of this specific firm. Andrew, Kevin and their team will have a great […]
How do your clients find YOU?
At the end of an interview with a prospective client, I ask them to complete a short questionnaire. Most of the questions are names, address and telephone numbers, but near the bottom of the page is this question, “How did you learn about Fivecat Studio?” The question is followed by a few choices, “Magazine or […]
How important is your firm’s name?
Our firm’s name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single […]
