This week, we’ve been exchanging website URLs over at the Entrepreneur Architect Linkedin Group. It is very interesting to learn some background on the people we’re interacting with on that forum.
I shared our website URL (which is in the midst of an upgrade from our original site to a new one). Then, I posted links to all my other work online. Here is my original post:
In addition to our website at http://www.fivecat.com, below are the other places I spend my time online (and with my spare time, I’m a very involved Dad to 3 and I run an architecture firm).
Entrepreneur Architect Blog: http://www.EntrepreneurArchitect.com
Entrepreneur Architect on Facebook: http://www.facebook.com/EntrepreneurArchitect
Entrepreneur Architect on Twitter: http://www.twitter.com/EntrepreneurRA
Fivecat Blog: http://www.LivingWellinWestchester.com
Fivecat on Facebook: http://www.facebook.com/FivecatStudio
Fivecat on Twitter: http://www.twitter.com/FivecatStudio
Fivecat Squidoo Lens: http://www.squidoo.com/Fivecat
I am very active on all of the above sites. It has absolutely benefited the firm and me professionally. I have a Pinterest account, a Google+ account and a Tumblr account as well, but I don’t spend much time with these (yet).
How about you? Other than actively participating here (thank you very much) and our new sub-groups, Architect Led DesignBuild http://goo.gl/U2heu and Architect Developer http://goo.gl/DJZTr, do you spend time online elsewhere?
Where? Why? and How much time?
A few group members asked if all this online presence was worth the effort. Do I really benefit from spending so much time online?
First, I enjoy writing and interacting with people all over the world. I have met so many people and have learned so much from my work online.
As for the business, we literally built our firm using our website. When we launched the firm in 1999 almost all of our work came directly from our website. Today, it’s about 50%. The other half comes from referrals from happy clients. We have a form that prospective clients complete when we meet for an interview. One of the questions we ask is where they found us, so we know exactly from where our leads are originating.
The blog, twitter and facebook do not typically lead directly to work, but they allow prospective clients to learn more about Fivecat Studio and more about me. They create context. When I meet with prospective clients, many tell me that they feel they already know me and that most certainly gives me an advantage when presenting a proposal.
All the work online also leads to very high rankings on Google, which is the point if you want your website to lead to sales. If you’re not found on the first page of a Google search, you are invisible to your prospective clients. Search “Westchester Architects” on Google and you will find us within the top 3 results on the first page (the results vary day to day).
I have never quantified my time online. I probably don’t want to know. I don’t recommend that everyone invest as much effort online as I have, but for us, it has been very, very successful.