Our firm’s name is Fivecat Studio.
It took quite a long time to settle on the name when we launched the firm back in 1999.
Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single person or personality. We wanted a name that was not only memorable and differentiated us from our competitors, but a name that we could build a brand around. We think Fivecat Studio does that.
What do you think?
Question of the day: How important is your firm’s name?
Collier Ward says
May 15, 2013 at 11:19 PMI have not yet birthed a firm, so I’ve not had the daunting task of selecting an appropriate name.
In my writing I’ve named quite a few practices. One stuffy old fictional firm, “Arnold, Wilbur & Bacon” was known around town as “The Three Pigs.”
I’ll do better than that with my own baby.
Mark says
May 16, 2013 at 10:04 AMI love it Collier. I’m a big fan of Charlotte’s web…