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Mar 29 2011

How important is your firm’s name?

Our firm’s name is Fivecat Studio.

It took quite a long time to settle on the name when we launched the firm back in 1999.

Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single person or personality. We wanted a name that was not only memorable and differentiated us from our competitors, but a name that we could build a brand around. We think Fivecat Studio does that.

What do you think?

Question of the day: How important is your firm’s name?

Written by Mark R. LePage · Categorized: Branding, Business, Marketing, Naming

Comments

  1. Collier Ward says

    May 15, 2013 at 11:19 PM

    I have not yet birthed a firm, so I’ve not had the daunting task of selecting an appropriate name.

    In my writing I’ve named quite a few practices. One stuffy old fictional firm, “Arnold, Wilbur & Bacon” was known around town as “The Three Pigs.”

    I’ll do better than that with my own baby.

    Reply
    • Mark says

      May 16, 2013 at 10:04 AM

      I love it Collier. I’m a big fan of Charlotte’s web…

      Reply

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