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Mar 29 2011

How important is your firm’s name?

Our firm’s name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single […]

Written by Mark R. LePage · Categorized: Branding, Business, Marketing, Naming

Mar 01 2007

What’s in a Name?

I am very interested in the business of naming. When Annmarie and I launched Fivecat Studio, we wanted a name that differentiated our firm from all the “Smith and Smith” firms in the region (our legal entity is still McCarthy LePage Architects, PC, so we have not yet taken the full plunge). The Name Inspector […]

Written by Mark R. LePage · Categorized: Branding, Naming

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