Our firm's name is Fivecat Studio. It took quite a long time to settle on the name when we launched the firm back in 1999. Our intent, then and now, is to build a great and enduring firm that will long outlive its founders. We did not want to build the firm around any single person or personality. We wanted a name that was not only memorable and differentiated us from our competitors, but a name that we could build a brand around. We think Fivecat Studio does that. What do you … [Read more...]
What’s in a Name?
I am very interested in the business of naming. When Annmarie and I launched Fivecat Studio, we wanted a name that differentiated our firm from all the "Smith and Smith" firms in the region (our legal entity is still McCarthy LePage Architects, PC, so we have not yet taken the full plunge). The Name Inspector has a great blog all about naming. In this post, he uses the TechCrunch Company/Product Index to help us understand how names can be categorized into 10 types: 1. Real Words (i.e. … [Read more...]