I am very interested in the business of naming. When Annmarie and I launched Fivecat Studio, we wanted a name that differentiated our firm from all the “Smith and Smith” firms in the region (our legal entity is still McCarthy LePage Architects, PC, so we have not yet taken the full plunge).
1. Real Words (i.e. Amazon)
2. Compounds (i.e. YouTube)
3. Phrases (i.e. MySpace)
4. Blends (i.e. Microsoft)
5. Tweaked Words (i.e. iTunes)
6. Affixed Words (i.e. Napster)
7. Made Up or Obscure Origin (i.e. Bebo)
8. Puns (i.e. Writely)
9. People’s Names (i.e. Jajah)
10. Initials and Acronyms (i.e. AOL)
He even discusses the pros and cons of each type. If you are launching a new firm or thinking about rebranding, this post will help get your creative name juices flowing.