Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time online can waste away the precious few hours that we are afforded each day. There are a dozen different channels from which to choose. Each has its strengths … [Read more...]
The Future for Architects Is Here, And It’s Social
This is a guest post written by my friend, Enoch Sears, the founder of Business of Architecture. Coming up on this October 29th and 30th, the Business of Architecture Summit is the premier online event for small firm and solo practitioners who want to run a better business. I presented at the Summit last year and it was a great experience. I need to sit this one out, in order to focus my energy on the upcoming launch of EntreArchitect 2.0. Enoch and his crew have organized a fantastic line … [Read more...]
4 Top Tips for Architects Using Social Media for Business
Like it or not, social media marketing is crucial to getting your brand, work, and efforts thoroughly noticed. While portfolio websites such as Dexinger and World Architects are great for anyone in the field of architecture and design, we can’t be sure that this sort of visibility guarantees an all-embracing reach. In the past, architectural firms relied on PR strategies with the help of industry publications and events. This may work even today, however, much like the portfolio platforms it … [Read more...]
My Social Media Strategies for Architects
Annmarie and I launched our first website at fivecat.com in 1998, way before any other architects in the region were online. I've been writing blogs since 2006 and as social media grew in popularity, we adopted early and benefited tremendously. Having a strong online presence has made us very accessible on search engines. We've held a top 3 position on Google since launching the website and literally built the firm with inquiries from local prospects searching for Westchester … [Read more...]