Every architect has a dream of having their work published in books and magazines. For some it’s a right of passage – a testament to hard work and years of focus. For others, its a marketing strategy. Publication is a form of social proof indicating that our designs are worthy of our prospective clients’ attention. […]
How to Use an Email Newsletter to Acquire More Leads for an Architecture Firm
Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]
21 Rules of Online Marketing for Residential Architects
Each of our prospects come to us with a story in the minds. It’s their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there […]
5 Fundamentals To Learn Before Launching Your Own Architecture Firm
When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
How To Market Your Residential Architecture Firm
This is a guest post by Enoch Sears from Business of Architecture. Marketing a residential architecture firm is perhaps different than marketing any other kind of professional service or product in the world. It isn’t like we’re selling the latest widget or a used car. Selling architectural services is all about relationships. And yet residential architects have […]
20 Tips To Help Architects Build a Better Newsletter
Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]
Walking in the Shoes of Others
It is very important to put ourselves “in the shoes” of the people we serve. We all work to empathize with our clients. As architects, we try to reduce the overwhelm and stress that our clients experience during a construction project. Very often, it’s the first time they have experienced such an encompassing commitment. They […]
Using Hand Drawing to Market Your Architecture Firm
When I was 12 years old, I persuaded my father to allow me to convert a section of our home’s unfinished attic into my bedroom. Up to that point in my life my only experience with actual construction was observing my father and his friends build a new family room for our house when I […]
Five Fundamentals I Wish I Knew Before Launching My Architecture Firm
When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
Entrepreneur Architect Academy 003 | Marketing for Architects
In Session 002, we developed our business and personal life plan. We dreamed big, defined our vision and identified our mission. Today we’re going to put all that information to work. Today we are going to tell some stories, or in the jargon of the business world, we are going to do some marketing. Marketing, […]