The Question You Cannot Answer Fast Enough A developer sends you an address. They want to know if the site is worth pursuing. What can it hold, what constrains it, what hides beneath the surface that could sink the pro forma six months from now. You know how to find the answers. Zoning, dwelling unit […]
How Art Impacts Healing When Designing Healthcare Environments
Designing Healthcare Environments Starts With How People Feel Annette Ridenour learned what a room can do to a person when caring for her ailing mother. It was the kind of clinical space that was built for function and little else, the sort of environment that offered nothing for a person to hold onto during a […]
How Architects Get Clients Without Selling
Why serving your community builds the trust that wins work, and why that trust is the one thing AI can’t replicate. Most small firm architects I talk to carry the same quiet worry. They are good at the work. They can design a beautiful, functional, durable building. What keeps them up at night is where […]
Why Architecture’s Culture Shift Is Long Overdue
From All-Nighters to Sustainable Practice, a Generational Wake-Up Call Architecture’s greatest strength has always been our passion, but that same passion turned into a blind spot. For generations we measured commitment with sleepless nights, low fees, and heroic “get it done” stories. That mindset shaped how studios operated and how leaders trained young architects. During […]
How to Build a Profitable, Scalable Architecture Firm with Operational Efficiency
As small firm architects, we are trained and passionate about design. We love solving spatial problems and creating places where people can live, work, and thrive. But building a business—that’s a different kind of architecture altogether. In this episode of EntreArchitect Podcast, I sat down with Fallon Scott, founder of F28 & Co., a strategic […]
