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Search Results for: marketing

EA061: Marketing Trends for Architects with Sylvia Montgomery [Podcast]

Click the podcast player button above to listen or subscribe to the show on iTunes. Sylvia Montgomery is a senior partner and head of the Architecture, Engineering and Construction practice at Hinge Marketing. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies […]

Entrepreneur Architect Academy 003 | Marketing for Architects

In Session 002, we developed our business and personal life plan. We dreamed big, defined our vision and identified our mission. Today we’re going to put all that information to work. Today we are going to tell some stories, or in the jargon of the business world, we are going to do some marketing. Marketing, […]

AIA Launches New Marketing Campaign

I received an e-mail today from Phil Simon, AIA National Managing Director, Marketing and Promotion about the new national marketing campaign. Here’s what he wrote: Dear AIA Colleague: The 2007 national advertising campaign began last week with the first of more than 430 commercial radio network spots that will air until the end of June. […]

Risk Management for Architects: When to Turn Down a Project

Why the projects you choose, the clients you accept, and the red flags you recognize may protect your architecture firm more than insurance ever can. Risk Management Starts Before You Sign the Contract Most architects think about risk management after they have already decided to take the project. We think about our contracts. We think […]

The Execution Gap: A Field Guide for Architects Who Already Know What to Do

Every firm owner keeps a private list of things they know they should do and haven’t. Not half-formed ideas that need more thought, but decisions already made, just sitting there. The cleaner onboarding process. The follow-up system for leads that go quiet. The one number you keep meaning to track and never do. You know […]

Stop Selling: How to Win Architecture Clients Without the Pitch

The Gap Between Our Expertise and What Clients Actually Want You walked into the room prepared. You knew your work. You had the images, the awards, the story of the firm, the reasons you were the right choice. You presented well. And you still lost the project to someone you were sure you could out-design. […]

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