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Search Results for: marketing

EA061: Marketing Trends for Architects with Sylvia Montgomery [Podcast]

Click the podcast player button above to listen or subscribe to the show on iTunes. Sylvia Montgomery is a senior partner and head of the Architecture, Engineering and Construction practice at Hinge Marketing. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies […]

Entrepreneur Architect Academy 003 | Marketing for Architects

In Session 002, we developed our business and personal life plan. We dreamed big, defined our vision and identified our mission. Today we’re going to put all that information to work. Today we are going to tell some stories, or in the jargon of the business world, we are going to do some marketing. Marketing, […]

AIA Launches New Marketing Campaign

I received an e-mail today from Phil Simon, AIA National Managing Director, Marketing and Promotion about the new national marketing campaign. Here’s what he wrote: Dear AIA Colleague: The 2007 national advertising campaign began last week with the first of more than 430 commercial radio network spots that will air until the end of June. […]

Architect as Developer: How to Build Housing and a Better Business

Jamileh Cannon of Workbench shows what happens when architects stop waiting for clients and start leading projects themselves. Most architects wait to be hired. We wait for the client to come with the site, the program, the budget, and the permission to begin. We do excellent work within the boundaries we’re given. And then we […]

Residential Architecture Firm Growth: Building Deep, Not Wide

There is a version of residential architecture firm growth that most small firm owners picture when they imagine success. More project types. More services. A broader reach. A bigger name. The logic feels sound: the more you offer, the more clients you can serve, and the more the firm grows. I want to challenge that […]

Housing Design for Small Firm Architects: Why Clarity Is Your Competitive Edge

How narrowing your focus, knowing your niche, and building a body of work can define your practice and your legacy. Most architects I talk to are afraid to specialize. They worry that narrowing their focus means turning away work, shrinking their opportunity, building a smaller firm. So they stay broad. They say yes to everything. […]

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