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Search Results for: marketing

EA061: Marketing Trends for Architects with Sylvia Montgomery [Podcast]

Click the podcast player button above to listen or subscribe to the show on iTunes. Sylvia Montgomery is a senior partner and head of the Architecture, Engineering and Construction practice at Hinge Marketing. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies […]

Entrepreneur Architect Academy 003 | Marketing for Architects

In Session 002, we developed our business and personal life plan. We dreamed big, defined our vision and identified our mission. Today we’re going to put all that information to work. Today we are going to tell some stories, or in the jargon of the business world, we are going to do some marketing. Marketing, […]

AIA Launches New Marketing Campaign

I received an e-mail today from Phil Simon, AIA National Managing Director, Marketing and Promotion about the new national marketing campaign. Here’s what he wrote: Dear AIA Colleague: The 2007 national advertising campaign began last week with the first of more than 430 commercial radio network spots that will air until the end of June. […]

Stop Selling: How to Win Architecture Clients Without the Pitch

The Gap Between Our Expertise and What Clients Actually Want You walked into the room prepared. You knew your work. You had the images, the awards, the story of the firm, the reasons you were the right choice. You presented well. And you still lost the project to someone you were sure you could out-design. […]

Six Questions That Could Transform Your Architecture Firm

The business you’ve always imagined begins with asking better questions. Every architect I know started with a dream. Not just to design beautiful buildings. To build something of their own. A firm they’re proud to lead. Clients who value their expertise. A team that enjoys coming to work. A business that provides financial security and […]

Why Learning Is Your Architecture Firm’s Real Advantage

The firms that thrive over the next decade won’t be the ones that know the most. They’ll be the ones that keep learning. In this week’s solo session on the podcast, I argued that learning is a competitive advantage for architects, one that now matters more than the knowledge we spent our careers acquiring. A […]

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