Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice website is your key to getting more (and better*) clients through the door. (*And by better clients I mean … [Read more...]
Why Your Architecture Practice Website Matters
How To Start an Architecture Firm Without a Portfolio
Anyone who has started their own architecture firm from scratch knows this dilemma well. We are full of enthusiasm, full of ideas, fully prepared. We quit our job (or working throughout the night on the side). We planned our launch and created a new website to share our ideas with the world… but we have no completed projects to show. We can’t complete any projects without a firm and its tough to start a firm without any projects. How do we start a new firm without a project portfolio full of … [Read more...]
21 Rules of Online Marketing for Residential Architects
Each of our prospects come to us with a story in the minds. It's their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there by HGTV. The story of who we are already exists. Marketing is the process of replacing that story, which is often inaccurate or just plain wrong, with your story. As small firm residential architects, the … [Read more...]
How To Find Your First Architecture Client
"How do I get noticed when I am first starting an architecture firm? I have no portfolio of my own to show clients. How do I get that first solo project?" I receive comments and emails on a regular basis asking these or similar questions. (Shout out to Andrew and Samantha most recently.) I've shared articles on how much it may cost to start your own firm and how Annmarie and I launched Fivecat Studio with no clients and very little money. Starting a firm from scratch is not easy. Many … [Read more...]
Entrepreneur Architect Academy 003 | Marketing for Architects
In Session 002, we developed our business and personal life plan. We dreamed big, defined our vision and identified our mission. Today we're going to put all that information to work. Today we are going to tell some stories, or in the jargon of the business world, we are going to do some marketing. Marketing, at its most basic definition, is simply telling our story... to our market. Every one of us is telling a story, whether we intend to or not. Our story is being told through our work, … [Read more...]
#EntreArchitectChat Transcript 112812
Topic | Your Online Presence: Websites and Social Media A complete transcript of tonight’s #EntreArchitectChat Twitter Chat may be downloaded in PDF format here. … [Read more...]