Each of our prospects come to us with a story in the minds. It's their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there by HGTV. The story of who we are already exists. Marketing is the process of replacing that story, which is often inaccurate or just plain wrong, with your story. As small firm residential architects, the … [Read more...]
How To Find Your First Architecture Client
"How do I get noticed when I am first starting an architecture firm? I have no portfolio of my own to show clients. How do I get that first solo project?" I receive comments and emails on a regular basis asking these or similar questions. (Shout out to Andrew and Samantha most recently.) I've shared articles on how much it may cost to start your own firm and how Annmarie and I launched Fivecat Studio with no clients and very little money. Starting a firm from scratch is not easy. Many … [Read more...]