The firms that thrive over the next decade won’t be the ones that know the most. They’ll be the ones that keep learning. In this week’s solo session on the podcast, I argued that learning is a competitive advantage for architects, one that now matters more than the knowledge we spent our careers acquiring. A […]
How to Grow an Architecture Firm: Lessons from Amos Peleg’s Entrepreneurial Journey
What happens when someone who never wanted to be an architect ends up leading one of the most successful architecture firms in Israel? That’s the story of Amos Peleg—a man whose winding journey took him from architectural studies he didn’t love, through billion-dollar tech deals, a failed startup, and finally, back into architecture with renewed […]

