For most service-based businesses the prospect of working from home might feel overwhelming and frankly quite scary. The increasing uncertainty and anxiety about the personal dangers from the epidemic and its impact on the economy will make the challenge of adjusting to these work changes even greater. In this article I cover strategies that you […]
Search Results for: marketing
EA404: Justin Foster and Emily Soccorsy – Intrinsic Branding
Intrinsic Branding Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward […]
Taking A Different Path
This post was originally published on the newsletter “A Better Built Environment.” You can check out other posts and subscribe for free here: https://blog.lucasgraydesign.com There is no right way to pursue a career in architecture. There are a myriad ways each of us can impact the profession, serve clients and the public, and design a […]
EA383: Emily Hall, Xylia Buros & Lisa Saldivar – 10 Lessons Learned from Branding Small Architecture Firms
10 Lessons Learned from Branding Small Architecture Firms Emily Hall leads CVG’s Marketing Program, with a joint focus on attracting new clients and managing the broader marketing team that serves CVG’s Investment Partners. She brings over 19 years of architectural marketing experience to CVG, with a focus on discovering a firm’s authentic personality and using […]
Storytelling – Your Defining Moment
Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]
EA373: The Zweig Group Story
The Zweig Group Story Mark Zweig is a leading management and business expert in the architecture and engineering industry whose skills range from mergers & acquisitions and ownership transitions to start-ups and marketing. This week on EntreArchitect Podcast, The Zweig Group Story with founder and chairman Mark Zweig. Learn more about Mark at MarkZweig.com and ZweigGroup.com, check […]
EntreArchitect Blog Update & Call for Contributions
Having been an active member of the EntreArchitect community for the past 8-10 years or so, I am honored to take a larger role in the community, helping Mark manage the EntreArchitect blog. I’ll be taking over the weekly management of this space, soliciting content, acting as editor, and occasionally writing posts as well. Trained […]
Architects’ Claim to Storyteller Status
In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]
Where Referrals Fit in Your Sales Strategy
For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]
Why Your Architecture Practice Website Matters
Now—More Than Ever
Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]
Architects as Storytellers
My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]
Contract Documents
for Small Firm Architects
You may have built your brand, perfected your marketing, developed a strong reputation, executed a flawless sales process, and have received your prospective client’s eager authorization to proceed with a new project. You’ve done everything right up to this point, but to make this new relationship official, you need to complete one final important step. […]
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