Search Results for: marketing

Mar 15 2021

Where Referrals Fit in Your Sales Strategy

For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]

Mar 01 2021

Why Your Architecture Practice Website Matters
Now—More Than Ever

Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]

Feb 22 2021

Architects as Storytellers

My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]

Feb 15 2021

Contract Documents
for Small Firm Architects

You may have built your brand, perfected your marketing, developed a strong reputation, executed a flawless sales process, and have received your prospective client’s eager authorization to proceed with a new project. You’ve done everything right up to this point, but to make this new relationship official, you need to complete one final important step. […]

Sep 09 2020

Build Your Brand 30-Day Workshop 2020 (“Early Bird” Save $1000)

Register Before Friday, Sept. 11 at 11:59 PM (ET) for “Early Bird” Price (Save $1000) Only 8 Seats Available – Reserve Your Spot Now Starting Thursday, October 1, 2020 Ends Friday, October 30, 2020 Learn the framework at 4 comprehensive video training sessions Do the work at 4 live working sessions lead by Jeff Echols […]

Sep 02 2020

6-Month Launch Coaching Program ($5,000 one-time payment)

6-Month Launch Coaching Program ($5,000 one-time payment) Program Schedule Starting Friday, October 2, 2020 (Start of Q4 2020) Ending Friday, March 26, 2021 (End of Q1 2021) You will be ready to launch with success at Q2 2021 Group Coaching Weekly 2-hour group coaching meetings with Mark on Zoom Fridays from 1:00 PM to 3:00 […]