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Search Results for: marketing

EA408: Xylia Buros – How to Craft a Compelling Mission Statement for Your Architecture Firm

How to Craft a Compelling Mission Statement for Your Architecture Firm Xylia Buros directs the marketing programs of all Charrette Venture Group Investment Partner firms. As a marketing and communications strategist with more than 18 years of experience, she previously ran her own consulting business that helped innovative firms increase their revenue and visibility. She […]

Work From Home: Transition steps for architects and designers.

For most service-based businesses the prospect of working from home might feel overwhelming and frankly quite scary. The increasing uncertainty and anxiety about the personal dangers from the epidemic and its impact on the economy will make the challenge of adjusting to these work changes even greater. In this article I cover strategies that you […]

EA404: Justin Foster and Emily Soccorsy – Intrinsic Branding

Intrinsic Branding Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of “Rooting Up: Essays on Modern Branding.” Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all leaders to go inward […]

Taking A Different Path

This post was originally published on the newsletter “A Better Built Environment.” You can check out other posts and subscribe for free here: https://blog.lucasgraydesign.com There is no right way to pursue a career in architecture. There are a myriad ways each of us can impact the profession, serve clients and the public, and design a […]

EA383: Emily Hall, Xylia Buros & Lisa Saldivar – 10 Lessons Learned from Branding Small Architecture Firms

10 Lessons Learned from Branding Small Architecture Firms Emily Hall leads CVG’s Marketing Program, with a joint focus on attracting new clients and managing the broader marketing team that serves CVG’s Investment Partners. She brings over 19 years of architectural marketing experience to CVG, with a focus on discovering a firm’s authentic personality and using […]

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

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