Search Results for: marketing

May 17 2021

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

Apr 30 2021

EA373: The Zweig Group Story

The Zweig Group Story Mark Zweig is a leading management and business expert in the architecture and engineering industry whose skills range from mergers & acquisitions and ownership transitions to start-ups and marketing. This week on EntreArchitect Podcast, The Zweig Group Story with founder and chairman Mark Zweig. Learn more about Mark at MarkZweig.com and ZweigGroup.com, check […]

Apr 12 2021

EntreArchitect Blog Update & Call for Contributions

Having been an active member of the EntreArchitect community for the past 8-10 years or so, I am honored to take a larger role in the community, helping Mark manage the EntreArchitect blog. I’ll be taking over the weekly management of this space, soliciting content, acting as editor, and occasionally writing posts as well. Trained […]

Mar 22 2021

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]

Mar 15 2021

Where Referrals Fit in Your Sales Strategy

For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]

Mar 01 2021

Why Your Architecture Practice Website Matters
Now—More Than Ever

Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]