The Entrepreneur Architect Linkedin Group has been very active lately. We’ve been discussing fee structures, branding, client acquisition, firm naming, business plans and startups. The question of the day today is about social media. Are you actively using social media platforms such as Linkedin, facebook, Twitter or YouTube to promote your business, make connections, influence […]
Search Results for: social media
EA368: Networking and Business Development in the New Era of Social Distancing
Networking and Business Development in the New Era of Social Distancing We’re living in a time of chaos and social distancing, and the rules of engagement for networking have changed. What new ways can we use to connect with others other than face-to-face? What is the key to business development in today’s world? This week […]
The Future for Architects Is Here, And It’s Social
This is a guest post written by my friend, Enoch Sears, the founder of Business of Architecture. Coming up on this October 29th and 30th, the Business of Architecture Summit is the premier online event for small firm and solo practitioners who want to run a better business. I presented at the Summit last year […]
“New Media” Panel Discussion
Beyond Your Website… How Businesses Can Use “New Media” to Grow Blogs, YouTube, Social Networks – Hype, Fad or Real Business Drivers? April 19th at Sam’s of Gedney Way in White Plains, New York. I will be a panelist discussing how our firm benefits from my work on the Internet. I hope to see you there. Click […]
The Architecture of Motherhood
Have you ever been afraid of growing your family and how it would impact your professional life? Many women are afraid that motherhood would force them to pause – or stop entirely – their architectural careers. We all know that architecture and motherhood both are high-pressure jobs, and the lack of flexibility that accompanies our […]
EA438: Toby Witte – How to Brand a Modern Residential Architecture Firm
How to Brand a Modern Residential Architecture Firm A quarter century of experience in the world of design and construction comes to bear on Toby Witte’s work. German by heritage and upbringing, born in Peru, Toby has had the privilege to study architecture, building science, drafting, and construction in Germany and in the USA. Between […]
EA411: Tim Ung and Mike LaValley – Unpacking Design
Unpacking Design Mike LaValley is an Architect and Writer from Buffalo, NY empowering creative professionals to build more meaningful lives. He shares motivational stories from his personal evolution as a creator including nerdy insights on Self-Development | Career | Mindset | Wellness. Blogging since 2015, his writing has been featured across several industry publications including […]
Taking A Different Path
This post was originally published on the newsletter “A Better Built Environment.” You can check out other posts and subscribe for free here: https://blog.lucasgraydesign.com There is no right way to pursue a career in architecture. There are a myriad ways each of us can impact the profession, serve clients and the public, and design a […]
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
Architects’ Claim to Storyteller Status
In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]
Where Referrals Fit in Your Sales Strategy
For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]
EA316: Using LinkedIn to Build Authority as a Small Firm Architect
Using LinkedIn to Build Authority as a Small Firm Architect Facebook, Twitter, Instagram and more social media networks can all be used to build powerful relationships with the people you want to work with most. How can you leverage your brand’s story through your professional LinkedIn profile? This week on EntreArchitect podcast, Using LinkedIn to […]
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