Unpacking Design Mike LaValley is an Architect and Writer from Buffalo, NY empowering creative professionals to build more meaningful lives. He shares motivational stories from his personal evolution as a creator including nerdy insights on Self-Development | Career | Mindset | Wellness. Blogging since 2015, his writing has been featured across several industry publications including […]
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Taking A Different Path
This post was originally published on the newsletter “A Better Built Environment.” You can check out other posts and subscribe for free here: https://blog.lucasgraydesign.com There is no right way to pursue a career in architecture. There are a myriad ways each of us can impact the profession, serve clients and the public, and design a […]
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
Architects’ Claim to Storyteller Status
In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]
Where Referrals Fit in Your Sales Strategy
For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]
EA316: Using LinkedIn to Build Authority as a Small Firm Architect
Using LinkedIn to Build Authority as a Small Firm Architect Facebook, Twitter, Instagram and more social media networks can all be used to build powerful relationships with the people you want to work with most. How can you leverage your brand’s story through your professional LinkedIn profile? This week on EntreArchitect podcast, Using LinkedIn to […]
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