Strong branding for architects begins with a clear point of view. In Episode 684, Kenny Isidoro explains how your firm’s beliefs, communication, and client experience shape a reputation that helps the right clients choose you.
How Small Firm Architects Win More Work (And It Isn’t More Leads)
The Problem Isn’t That the Phone Stopped Ringing Every small firm architect I know has lived some version of the same late night. It’s eleven o’clock, you’re reworking a proposal for a project you’re not even sure exists, and the quiet in your inbox has started to feel personal. When the work slows down, the […]
Communicating the Value of Architects: Why Your Story Is the Strategy
Communicating the Value of Architects: Why Your Story Is the Strategy There is a conversation happening in nearly every small firm I know. It sounds something like this: clients don’t understand what we do, they don’t value our expertise, and we can’t get paid what we’re worth. The frustration is real. The fees are real. […]
SEO for Architects 2025: A Guide to Building a Website That Works
When Bryon McCartney of Archmark joined me on the podcast this week, we dug into a subject that impacts every small firm: your website. If you think of your website as an online brochure or a digital portfolio, you’re already behind. In 2025, your site is your single most important business development tool. And if […]
Connections matter less — and more — than you probably think
How to Start Building Professional Relationships Introduction So, you are interested in building professional relationships? The following article can be used as a guide to not only review the “how” of building connections, but also to think about “why” you should. Instructions To get the most out of this article, take the time to think […]
The Six Layers of a Healthy Referral Strategy
It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more). When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]
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