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Jan 13 2025

The Power of Storytelling: Crafting Winning Architecture Proposals with Julie Flattery

This week’s episode of the EntreArchitect Podcast is part of our “Best of 2024” series, highlighting a popular conversation with Julie Flattery on crafting winning architecture proposals. Selected through listener feedback and platform analytics, this episode dives into how architects can use storytelling to create proposals that connect emotionally with clients, stand out from the competition, and secure more work.

Written by Mark R. LePage · Categorized: Marketing for Architects · Tagged: Architecture Proposals, Julie Flattery, marketing for architects, Storytelling, winning proposals

May 17 2021

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

Written by Collier Ward · Categorized: Architects, Branding, Marketing, Public Relations · Tagged: Origin Story, Story, Storytelling, Writing

Mar 22 2021

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Marketing, Origin Story, Story, Storytelling

Feb 22 2021

Architects as Storytellers

My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Story, Storytelling

Feb 12 2019

Make Your Social Media Content More Shareable

Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]

Written by Mark R. LePage · Categorized: Business · Tagged: business development, Marketing, Social Media, social media for architects, Storytelling

Nov 13 2018

How to Rewrite the Story of Our Profession

No More Starving Artist With a twisted sense of pride, too many architects today accept the small firm stereotype of “starving artist”. Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day without proper planning, without […]

Written by Mark R. LePage · Categorized: Business, Leadership · Tagged: Business, Profit, Storytelling

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