Every architect has a dream of having their work published in books and magazines. For some it’s a right of passage – a testament to hard work and years of focus. For others, its a marketing strategy. Publication is a form of social proof indicating that our designs are worthy of our prospective clients’ attention. […]
How to Use an Email Newsletter to Acquire More Leads for an Architecture Firm
Years before launching EntreArchitect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without the […]
EA121: The 12 Critical Categories of Business That Will Take Your Firm from Struggling Studio to Small Firm Success Story [Podcast]
In architecture school, we all had a dream of what we would become when we became architects; designing beautiful spaces and making the world a better place with each project. We each told ourselves a story of success as an architect. We imagined a studio filled with light, working with talented people and surrounded by […]
EA106: How To Use Design Awards to Promote Your Architecture Firm [Podcast]
Are you an award wining architect? Would you like to promote your firm through the recognition of your design excellence? Design awards are a great way to differentiate your firm from others. This week at the EntreArchitect Podcast, I am speaking with two residential architects about a new design awards program that is specifically created […]
EA099: Field Guide Series – Marketing Your Self-Published Book as a Small Firm Architect [Podcast]
You listened to Episode 97 and you have your upcoming self-published book all figured out. You know what you’re writing about, to whom you are writing, how to actually sit down every day and write. Yes… you can do it in addition to being a full time architect… if you want to. You even know […]
21 Rules of Online Marketing for Residential Architects
Each of our prospects come to us with a story in the minds. It’s their understanding of who we are as architects and a definition of what we do. That story may have been placed their by friends or family or from experiences as a child. Its likely, at some level, that story was placed there […]
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