When Annmarie and I launched Fivecat Studio, we were “young and dumb”. We were optimistic and enthusiastic, but we didn’t know what we didn’t know. We were 29 years old, had a dream of starting our own firm and jumped. I always knew I would own my own firm. I’m a born entrepreneur. What I […]
How To Market Your Residential Architecture Firm
This is a guest post by Enoch Sears from Business of Architecture. Marketing a residential architecture firm is perhaps different than marketing any other kind of professional service or product in the world. It isn’t like we’re selling the latest widget or a used car. Selling architectural services is all about relationships. And yet residential architects have […]
EA065: How to Successfully Rebrand an Architecture Studio with Emily Hall [Podcast]
Click the podcast player button above to listen or subscribe to the show on iTunes. When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from […]
EA061: Marketing Trends for Architects with Sylvia Montgomery [Podcast]
Click the podcast player button above to listen or subscribe to the show on iTunes. Sylvia Montgomery is a senior partner and head of the Architecture, Engineering and Construction practice at Hinge Marketing. When she’s not traveling around the country for speaking engagements or client meetings, you will find Sylvia creating marketing and branding strategies […]
20 Tips To Help Architects Build a Better Newsletter
Years before launching Entrepreneur Architect, I published a quarterly newsletter for my own residential architecture firm, Fivecat Studio. Without much effort, I acquired hundreds of subscribers through links on a few social media profiles. The newsletter was part of my marketing plan and every few months I half-heartedly scrambled to send something out. Even without […]
EA048: Success Through Storytelling with Bob Fisher of DesignIntelligence [Podcast]
This week on the Entrepreneur Architect Podcast, Bob Fisher of DesignIntelligence and I have a fantastic conversation about how small firm architects may succeed through storytelling. Another submission to the #ArchiTalks blog series, this episode is being published simultaneously with many other #ArchiTalks blog posts from all over the internet. Scroll down to the bottom […]