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Search Results for: marketing

Nov 28 2025

EA636: Larry Lindner – Using the Right Words: How Copywriting Builds a Better Architecture Brand

Using the Right Words: How Copywriting Builds a Better Architecture Brand In this episode, Mark R. LePage talks with award-winning copywriter Larry Lindner, opening the door to a conversation many architects overlook: why the right words matter just as much as great design. Larry explains how strong storytelling helps architects stand out in a crowded […]

Written by Mark R. LePage · Tagged: AI, Architecture, Branding, client relationships, communication, Copywriting, Marketing, Marketing Strategies, publishing, Storytelling

Nov 24 2025

Intentional Visibility for Architects: How Small Firms Can Stand Out

In a recent conversation with Katie Alessi and Kelly Donahue, I was reminded just how much opportunity sits in front of small firm architects when we embrace “intentional visibility”. Katie and Kelly bring a combined 45 years of marketing and communications experience in the AEC industry. During our discussion, they broke down why so many […]

Written by Mark R. LePage · Categorized: Marketing for Architects, podcast episodes, PR for Architects · Tagged: architecture business, intentional visibility, marketing for architects, PR for architects, small firm growth

Nov 21 2025

EA635: Katie Alessi and Kelly Donahue – Intentional Visibility for Small Architecture Firms

Intentional Visibility for Small Architecture Firms In this episode of the EntreArchitect Podcast, Mark R. LePage explores the concept of intentional visibility for small architecture firms with marketing experts Katie Alessi and Kelly Donahue. Together, they unpack what it truly means to be visible in a crowded market and how small firms can strategically connect […]

Written by Mark R. LePage · Tagged: AI in marketing, Architecture, architecture marketing, Branding, business development, ideal client, intentional visibility, Marketing, marketing roadmap, Marketing Strategies, PR, small firms

Oct 07 2025

Flying Solo Podcast for Architects: How Katie Kangas is Leading a New Movement

It’s not every day that we get to witness a member of our own community take a leap into something new… something bold. But today, we get to do exactly that. I am proud to introduce you to a brand-new podcast from EntreArchitect: Flying Solo with Katie Kangas. Katie’s not just a podcast host. She’s […]

Written by Mark R. LePage · Categorized: podcast episodes · Tagged: EntreArchitect Network, Flying Solo podcast, Katie Kangas, sole proprietor architects, solo architecture practice, solopreneur architects

Sep 30 2025

What Architects Can Do in a Time of Economic Uncertainty

When you’ve been in practice long enough, you realize the economy is not something that happens to “other people.” Every shift touches our firms. Sometimes it’s a flood of inquiries we can barely handle. Other times, it’s silence on the phone and emails that take weeks to be answered. Most of us are feeling the […]

Written by Mark R. LePage · Categorized: Uncategorized

Sep 05 2025

EA624: Bryon McCartney – Building Websites That Work for Small Firm Architects

Building Websites That Work for Small Firm Architects In this episode of EntreArchitect, Mark R. LePage sits down with Bryon McCartney, co-founder and CEO of Archmark, to unpack the findings of a new business report on architecture firms. Together they explore why an effective online presence has become a non-negotiable for architects who want to […]

Written by Mark R. LePage · Tagged: Architecture, architecture firms, Branding, business development, client engagement, digital marketing, lead generation, Marketing, SEO, website design

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