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Taking A Different Path

This post was originally published on the newsletter “A Better Built Environment.” You can check out other posts and subscribe for free here: https://blog.lucasgraydesign.com There is no right way to pursue a career in architecture. There are a myriad ways each of us can impact the profession, serve clients and the public, and design a […]

EA383: Emily Hall, Xylia Buros & Lisa Saldivar – 10 Lessons Learned from Branding Small Architecture Firms

10 Lessons Learned from Branding Small Architecture Firms Emily Hall leads CVG’s Marketing Program, with a joint focus on attracting new clients and managing the broader marketing team that serves CVG’s Investment Partners. She brings over 19 years of architectural marketing experience to CVG, with a focus on discovering a firm’s authentic personality and using […]

Storytelling – Your Defining Moment

Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]

EA373: The Zweig Group Story

The Zweig Group Story Mark Zweig is a leading management and business expert in the architecture and engineering industry whose skills range from mergers & acquisitions and ownership transitions to start-ups and marketing. This week on EntreArchitect Podcast, The Zweig Group Story with founder and chairman Mark Zweig. Learn more about Mark at MarkZweig.com and ZweigGroup.com, check […]

EntreArchitect Blog Update & Call for Contributions

Having been an active member of the EntreArchitect community for the past 8-10 years or so, I am honored to take a larger role in the community, helping Mark manage the EntreArchitect blog. I’ll be taking over the weekly management of this space, soliciting content, acting as editor, and occasionally writing posts as well. Trained […]

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]