Last year I studied 163 architecture websites (crazy, I know!). I studied them because I was tired of hearing architects say: “My website doesn’t matter… I get all my projects from referrals or word-of-mouth”. But in today’s Google-driven, economic-uncertain, pandemic-plagued world, nothing could be further from the truth. Architecture practice websites do matter. Your practice […]
Why Your Architecture Practice Website Matters
Architects as Storytellers
My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]
Contract Documents
for Small Firm Architects
You may have built your brand, perfected your marketing, developed a strong reputation, executed a flawless sales process, and have received your prospective client’s eager authorization to proceed with a new project. You’ve done everything right up to this point, but to make this new relationship official, you need to complete one final important step. […]
The Problem with ‘Hope Marketing’ and What to Do Instead
Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]
The Gift of Crisis
The challenges of the COVID-19 pandemic have brought me back to the last time I experienced something seismic like this: the 2008 financial crisis. It was frightening, it tested me, and ultimately it made me and my work better. Fear, uncertainty, and a kind of creative energy all seem to go together in times like […]
Advantages of Remote Hiring and Onboarding for Architects
Our first experience with remote hiring was March 18, 2020 – the first day the firm started working from home. CO Architects is fortunate that our workload increased throughout 2020, so we had to adapt quickly to recruiting, interviewing, onboarding, and integrating new staff virtually. We’ve hired and onboarded 25 new employees since March 2020, […]
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