Story Origins In the first two articles of this series, Architects as Storytellers and Architects’ Claim to Storyteller Status, we looked at the “Story Origins” of Architecture. We saw that the sculpted frieze of ancient Greek temples was used as a narrative device to honor a god or goddess. It told a story. We claimed […]
Architects’ Claim to Storyteller Status
In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]
Architects as Storytellers
My fellow architects, you may not know it, but you have a rightful claim to the status of storyteller. Your professional roots of designing and constructing buildings are deeply connected to language, communication, and to storytelling in profound ways. Let me ask you a question: The last building project you completed – how many floors […]
Commoditization of the Architect and How to Fix It (Transcript)
This is the transcript from EntreArchitect Podcast Episode 221, Commoditization of the Architect and How to Fix It. Listen to this podcast episode or download the audio file here. ***Start Transcript*** Mark R. LePage: 00:00 Do you know how to calculate the exact amount you need to charge your clients in order to earn 20% profit on […]
My Journey to Autonomy
I am a born entrepreneur. It is in my blood. From age 10, when I decided to become an architect, I knew that someday I would lead my own firm. With certainty for my destination, I planned my path, step by step, from graduation to business launch. It wasn’t a formal written plan, but I […]