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Mar 21 2022

Connections matter less — and more — than you probably think

How to Start Building Professional Relationships Introduction So, you are interested in building professional relationships? The following article can be used as a guide to not only review the “how” of building connections, but also to think about “why” you should. Instructions To get the most out of this article, take the time to think […]

Written by Jed Byrne · Categorized: Business Development, Marketing · Tagged: business development, Marketing, Marketing Strategies

Oct 25 2021

The Six Layers of a Healthy Referral Strategy

It’s safe to say if a healthy, fully functioning referral strategy has six layers, there’s a good chance you’re missing one or two of them (or maybe more).   When I say a healthy and fully functioning referral strategy, I mean that you’re producing the desired results of referrals received that isn’t left to chance and […]

Written by Stacey Brown Randall · Categorized: Business Development, Marketing · Tagged: business development, Marketing, marketing for architects, Marketing Strategies, referral marketing, referrals

Jul 12 2021

Who’s Referring You and Why It Matters

Paying attention to where your business – or clients – come from helps you make decisions on where you should be spending your time and resources. When your client is still a prospect, do they find you through networking, advertising, speaking engagements, direct mail, or being referred to you?

Written by Stacey Brown Randall · Categorized: Marketing · Tagged: Marketing, marketing for architects, Marketing Strategies, referral marketing, referrals

Apr 05 2021

Three Steps for Marketing Your Architecture Firm

At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]

Written by Bryon McCartney · Categorized: Marketing · Tagged: Marketing, marketing for architects

Mar 22 2021

Architects’ Claim to Storyteller Status

In the first article of this series, Architects as Storytellers we looked at the possible historical and etymological origins for why we call the levels of a building “stories.” The main idea is that the frieze of an ancient Greek temple often featured sculpted scenes honoring a god or goddess. The frieze was a narrative […]

Written by Collier Ward · Categorized: Leadership · Tagged: Architects, Branding, Marketing, Origin Story, Story, Storytelling

Mar 15 2021

Where Referrals Fit in Your Sales Strategy

For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients and contacts – anyone in your database whether you really know them or not – for referrals and ask often. Be promotional and gimmicky by placing “your referral is […]

Written by Stacey Brown Randall · Categorized: Sales · Tagged: Marketing, referral marketing, referrals, sales, sales strategies

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