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Nov 04 2025

The Referable Client Experience for Architects

How to design feelings, moments, and language that quietly generate steady referrals. The steady stream every small firm wants If you have led a small architecture firm for any length of time, you know this truth. Referrals drive the best work. They arrive pre-aligned. Trust comes baked in. They shorten your sales cycle and increase […]

Written by Mark R. LePage · Categorized: Business Development · Tagged: client experience, Marketing, referrals, Small Firm Architects, Stacey Brown Randall

Sep 12 2025

EA625: Robert Yuen – Why He Left Architecture Behind to Solve the Industry’s Biggest Problems

Why He Left Architecture Behind to Solve the Industry’s Biggest Problems Robert Yuen’s path to entrepreneurship didn’t begin in a boardroom, it started in the studio. Trained as an architect, Robert quickly realized that while architects loved design, they were struggling with the business side of running a firm. That insight led him to co-found […]

Written by Mark R. LePage · Tagged: Architects, Architecture, Branding, Business, business growth, Design, EntreArchitect, entrepreneur, entrepreneurship, funding, Marketing, Monograph, Profit, Project Management, Robert Youn, software, Startup, Success

Sep 05 2025

EA624: Bryon McCartney – Building Websites That Work for Small Firm Architects

Building Websites That Work for Small Firm Architects In this episode of EntreArchitect, Mark R. LePage sits down with Bryon McCartney, co-founder and CEO of Archmark, to unpack the findings of a new business report on architecture firms. Together they explore why an effective online presence has become a non-negotiable for architects who want to […]

Written by Mark R. LePage · Tagged: Architecture, architecture firms, Branding, business development, client engagement, digital marketing, lead generation, Marketing, SEO, website design

Aug 01 2025

EA619: Jane Frederick, FAIA – Contemporary Southern Vernacular: Designing Sustainable Homes for Hot, Humid Climates

Contemporary Southern Vernacular: Designing Sustainable Homes for Hot, Humid Climates In this episode of EntreArchitect podcast, Mark R. LePage sits down with Jane Frederick, FAIA, 2020 President of the American Institute of Architects and principal of Frederick + Frederick Architects. Jane reflects on the path that led her to co-found her award-winning firm in Beaufort, […]

Written by Mark R. LePage · Tagged: AIA, Architect, Architects, architectural leadership, Architecture, Branding, building science, Business, custom homes, Design, EntreArchitect, entrepreneur, environmental impact, hot humid climates, Jane Frederick, Marketing, Profit, residential architecture, Success, Sustainable Design

Apr 18 2025

EA604: Solo Sessions – What To Do When the Pipeline Dries Up: 5 Steps to Keep the Projects Coming

What To Do When the Pipeline Dries Up: 5 Steps to Keep the Projects Coming When the pipeline dries up and the inbox goes quiet, it can be easy to panic—but this week’s Solo Session is here to help you take action instead. In this episode of EntreArchitect Podcast Solo Sessions, Mark R. LePage shares […]

Written by Mark R. LePage · Tagged: Architecture, Business, Client Relations, economic downturn, entrepreneur, growth, leadership, Marketing, networking, Small Firm

Feb 21 2025

EA596: Blair Enns – The 4 Steps to Selling Your Expertise as an Architect

The 4 Steps to Selling Your Expertise as an Architect Blair Enns, founder of Win Without Pitching and author of The Four Conversations, joins the podcast to share a powerful framework for selling expertise as an architect. He explains how positioning yourself as a trusted advisor rather than just a service provider leads to stronger […]

Written by Mark R. LePage · Tagged: Architect, Architects, Architecture, architecture business, Blair Enns, Branding, Business, business growth, client engagement, client relationships, closing techniques, Design, EntreArchitect, entrepreneur, expert advisors, Marketing, Pricing Creativity, pricing strategies, Profit, qualifying conversation, red flags, sales conversations, sales expertise, Success, The Four Conversations, value conversation, Win Without Pitching

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