Using the Right Words: How Copywriting Builds a Better Architecture Brand In this episode, Mark R. LePage talks with award-winning copywriter Larry Lindner, opening the door to a conversation many architects overlook: why the right words matter just as much as great design. Larry explains how strong storytelling helps architects stand out in a crowded […]
EA635: Katie Alessi and Kelly Donahue – Intentional Visibility for Small Architecture Firms
Intentional Visibility for Small Architecture Firms In this episode of the EntreArchitect Podcast, Mark R. LePage explores the concept of intentional visibility for small architecture firms with marketing experts Katie Alessi and Kelly Donahue. Together, they unpack what it truly means to be visible in a crowded market and how small firms can strategically connect […]
The Referable Client Experience for Architects
How to design feelings, moments, and language that quietly generate steady referrals. The steady stream every small firm wants If you have led a small architecture firm for any length of time, you know this truth. Referrals drive the best work. They arrive pre-aligned. Trust comes baked in. They shorten your sales cycle and increase […]
EA625: Robert Yuen – Why He Left Architecture Behind to Solve the Industry’s Biggest Problems
Why He Left Architecture Behind to Solve the Industry’s Biggest Problems Robert Yuen’s path to entrepreneurship didn’t begin in a boardroom, it started in the studio. Trained as an architect, Robert quickly realized that while architects loved design, they were struggling with the business side of running a firm. That insight led him to co-found […]
EA624: Bryon McCartney – Building Websites That Work for Small Firm Architects
Building Websites That Work for Small Firm Architects In this episode of EntreArchitect, Mark R. LePage sits down with Bryon McCartney, co-founder and CEO of Archmark, to unpack the findings of a new business report on architecture firms. Together they explore why an effective online presence has become a non-negotiable for architects who want to […]
EA619: Jane Frederick, FAIA – Contemporary Southern Vernacular: Designing Sustainable Homes for Hot, Humid Climates
Contemporary Southern Vernacular: Designing Sustainable Homes for Hot, Humid Climates In this episode of EntreArchitect podcast, Mark R. LePage sits down with Jane Frederick, FAIA, 2020 President of the American Institute of Architects and principal of Frederick + Frederick Architects. Jane reflects on the path that led her to co-found her award-winning firm in Beaufort, […]
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