Selling Is the Skill Architects Avoid but Need Most Selling is one of the most misunderstood skills in architecture. Many architects believe selling means persuasion, pitching, or convincing someone to buy something they do not want. Others associate it with extroversion, charisma, or personality traits they believe they do not possess. That misunderstanding keeps talented […]
EA644: Jed Byrne – Start Small Selling What You Already Know
Start Small Selling What You Already Know Starting small and selling what you already know is the focus as Jed Byrne returns to the EntreArchitect Podcast. He unpacks why selling feels hard for architects and where those fears come from. Then he shows how starting small builds confidence fast. Jed introduces a clear constraints framework […]
EA635: Katie Alessi and Kelly Donahue – Intentional Visibility for Small Architecture Firms
Intentional Visibility for Small Architecture Firms In this episode of the EntreArchitect Podcast, Mark R. LePage explores the concept of intentional visibility for small architecture firms with marketing experts Katie Alessi and Kelly Donahue. Together, they unpack what it truly means to be visible in a crowded market and how small firms can strategically connect […]
EA624: Bryon McCartney – Building Websites That Work for Small Firm Architects
Building Websites That Work for Small Firm Architects In this episode of EntreArchitect, Mark R. LePage sits down with Bryon McCartney, co-founder and CEO of Archmark, to unpack the findings of a new business report on architecture firms. Together they explore why an effective online presence has become a non-negotiable for architects who want to […]
Content Marketing for Architects: How to Build Authority and Trust with Strategic Content
In my recent conversation with Jed Byrne on the EntreArchitect Podcast, we explored the transformative role of content marketing for architects and how it serves as a powerful strategy to build authority, attract ideal clients, and establish lasting relationships. Jed shared his personal journey, illustrating how his passion for community-building and knowledge-sharing has fueled his […]
EA595: Jed Byrne – Sharing the Business of the Built Environment Through Content Creation
Sharing the Business of the Built Environment Through Content Creation Jed Byrne shares his journey in real estate development and the role of content creation in fostering connections and educating others. From newsletters to podcasts and YouTube, he emphasizes the importance of architects and developers producing content that builds trust and engagement. Jed discusses the […]
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