You may have built your brand, perfected your marketing, developed a strong reputation, executed a flawless sales process, and have received your prospective client’s eager authorization to proceed with a new project. You’ve done everything right up to this point, but to make this new relationship official, you need to complete one final important step. […]
Contract Documents
The Problem with ‘Hope Marketing’ and What to Do Instead
Working with many architecture firms over the past several years our agency, Archmark Architect Branding & Marketing, has been approached by many architects who have struggled to establish a consistent, repeatable, and reliable process to attract new clients and projects. The challenge for many firm owners is that they rely too heavily on passive new […]
The Gift of Crisis
The challenges of the COVID-19 pandemic have brought me back to the last time I experienced something seismic like this: the 2008 financial crisis. It was frightening, it tested me, and ultimately it made me and my work better. Fear, uncertainty, and a kind of creative energy all seem to go together in times like […]
Advantages of Remote Hiring and Onboarding for Architects
Our first experience with remote hiring was March 18, 2020 – the first day the firm started working from home. CO Architects is fortunate that our workload increased throughout 2020, so we had to adapt quickly to recruiting, interviewing, onboarding, and integrating new staff virtually. We’ve hired and onboarded 25 new employees since March 2020, […]
A Case for the Sole Practitioner Architect Business Model
There has never been a better time for architects to practice independently. Computers, the Internet, and cell phones all foster an easier way of practicing remotely. Yet to many architects, the thought of working alone, doing most (if not all) of the tasks on a project seems daunting, unprofitable, menial. However, the Sole Practice business […]
Is It Ethical to Sell in These Times?
The following is a guest post written by Blair Enns, founder and CEO of Win Without Pitching. The content for this article, published here with permission, was first published on April 6, 2020, on the Win Without Pitching blog here. Learn more about Blair Enns, his fantastic books, The Win Without Pitching Manifesto and Pricing […]
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