How to Craft a Compelling Mission Statement for Your Architecture Firm Xylia Buros directs the marketing programs of all Charrette Venture Group Investment Partner firms. As a marketing and communications strategist with more than 18 years of experience, she previously ran her own consulting business that helped innovative firms increase their revenue and visibility. She […]
S01E10: Culture: Having the Right People on the Plane
Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […]
S01E09: Purpose: A Higher Cause than Architecture
Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates […]
S01E10 Culture: Having the Right People on the Plane (Members Only)
S01E09 Purpose: A Higher Cause than Architecture (Members Only)
The Order of Operations
The Critical Differences Among Mission, Vision, Purpose, Strategy and Goals Are you confused about the difference between mission and vision? Or, between purpose and mission? You’re not alone. I am frequently asked about the differences among mission, vision, purpose, strategy and goals… and where do values fit in? Many people don’t care about definitions. That’s […]