You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level of freedom and empowerment is beyond what we see in most organizations. Do you lead your employees with rules and policies or do you empower them, free them, and back them up?
This week on Build Your Brand podcast, Culture: Having the Right People on the Plane.
Your future doesn’t have to be commoditized! Jeff Echols is on a mission to change the way you do business by helping you communicate Empathy (not ego) so clients and employees see Value (not commodity).
Jeff is a Professional Speaker and the President and CSO (Chief Strategy Officer) of echoEngagement, a company that helps organizations develop the empathy and drive the relevance required to succeed in the modern marketplace.
Visit Our Season Sponsors
Freshbooks is the easy way to send invoices, manage expenses, and track your time. Access your free 30-day trial at Freshbooks.com/BuildYourBrand. (Enter BuildYourBrand)
Gusto offers easy online payroll, benefits, and HR built for modern small businesses like ours. Learn more at Gusto.com/BYB.