S01E11: What’s In It For Me?: Cutting Through the Noise
S01E10: Culture: Having the Right People on the Plane
S01E09: Purpose: A Higher Cause than Architecture
S01E08: Value: Providing the Right Service
S01E07: Relevance: Changing the Way You do Business
S01E06: The Characters: Who is Your Ideal Client?
S01E05: The Basics of Brand Storytelling: You Don’t Get to be the Hero
S01E04: Combatting Commoditization: What Makes You Different?
S01E03: The Mission: Connecting to What Matters Most
S01E02: Ego vs Empathy: The Story You Tell