EntreArchitect | The Business Organization Built for Small Firm Entrepreneur Architects

Business training and resources for small firm entrepreneur architects.

S01E11: What’s In It For Me?: Cutting Through the Noise

What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what […]

S01E10: Culture: Having the Right People on the Plane

Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […]

EA331: Copywriting for Architects with Nikita Morell

Copywriting for Architects with Nikita Morell As small firm architects, it’s no secret that marketing is a huge part of our businesses. What does your website say about the work you do and the way you serve your clients? How can you create the right words so that you can connect with your ideal clients […]

S01E09: Purpose: A Higher Cause than Architecture

Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates […]

S01E08: Value: Providing the Right Service

Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you […]

S01E07: Relevance: Changing the Way You do Business

Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there’s so much distraction and disruption today that it’s nearly impossible. There’s too much noise, there are too many algorithms designed to level the playing field, and, even if you are able to […]