The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and make that your firm’s DNA. Every decision you make. Every proposal you share. Every person you hire. EVERYTHING you do goes back to what your […]
S01E11: What’s In It For Me?: Cutting Through the Noise
What’s In It For Me?: Cutting Through the Noise We’re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with only a few seconds of patience and attention to hear what you have to say and to make a decision. When someone lands on your website, what […]
S01E10: Culture: Having the Right People on the Plane
Culture: Having the Right People on the Plane You may not know it, but your architecture firm’s culture is inseparable from your brand. For Southwest Airlines, their purpose is baked into the culture and their culture is part of their purpose. They hire for attitude and cultural fit before experience and skill level. This level […]
EA331: Copywriting for Architects with Nikita Morell
Copywriting for Architects with Nikita Morell As small firm architects, it’s no secret that marketing is a huge part of our businesses. What does your website say about the work you do and the way you serve your clients? How can you create the right words so that you can connect with your ideal clients […]
S01E09: Purpose: A Higher Cause than Architecture
Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization’s pursuit of purpose and its financial performance? There is a link between purpose-driven brands and profit. Do you have a higher purpose than “architecture?” How can you discover what your purpose is and how it differentiates […]
S01E08: Value: Providing the Right Service
Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into how one of your clients decides how they value your services. Your job is to identify the pains your ideal clients experience and how you […]
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