Search Results for: marketing

Jul 04 2015

How To Market Your Residential Architecture Firm

This is a guest post by Enoch Sears from Business of Architecture. Marketing a residential architecture firm is perhaps different than marketing any other kind of professional service or product in the world. It isn’t like we’re selling the latest widget or a used car. Selling architectural services is all about relationships. And yet residential architects have […]

Jun 29 2015

Learn to Say, “No!”

When Annmarie and I launched Fivecat Studio more than 15 years ago we had no projects, no clients and no money. We were two young architects seeking the freedom of our own firm. A friend helped start us off with our first project; a new local restaurant named Meetinghouse located in Bedford, New York. Meetinghouse led […]

Jun 22 2015

My Simple Financial Projection Calculator

At the beginning of each new year, along with my annual goals and business plan, I review my firm’s financials. I look at where we’ve been over the past 12 months and I prepare a projection to plan for the year ahead. Several years ago, I developed a Google Docs spreadsheet to calculate my projections. No […]

Jun 09 2015

6 Steps To The One Thing That Matters Most

Finding clients you seek to serve, who have projects with appropriate budgets and realistic schedules is very important. Understanding business fundamentals and building systems that will lead to a healthy profitable firm is critical. Developing an effective marketing strategy that provides appropriate leads and a sales system that converts those leads to clients, may make […]

May 11 2015

6 Critical Lessons From My First 24 Months in Business

This week, I am sharing a guest post by my friend Eric Reinholdt. Last fall Eric shared his thoughts on how architects should best be using Houzz. Today, in honor of his 2 year anniversary in business at 30X40, he shares 6 important lessons he’s learned along the way. Eric has authored several books on architecture, his […]

Mar 09 2015

No More Starving Artist

How to Rewrite the Story of Our Profession With a twisted sense of pride, too many architects today accept the small firm stereotype of “starving artist”. Seeds planted in architecture school bloom into a full-on virus as professionals launch their own firms and find their way to small business. New firms are launched every day […]