We are all somewhere. None live solely in our minds, or on the glowing screen you are seeing here. We all have a context, an origin point, a place. Humans are not satisfied with instinct, they create. Everything is made in a place. That place is where the needs and desires of those who wish […]
Search Results for: fear
Leadership – Is it Common Sense?
by Greg Burke, FAIA, NCARB Is there such a thing as common sense leadership. Quoting Sen. John Kennedy of Louisiana, “…the short answer is yes! The long answer is Hell Yes!” In previous articles we have looked at traits and styles of leadership. The main question about leadership is can anyone do it? The answer […]
Taking A Different Path
This post was originally published on the newsletter “A Better Built Environment.” You can check out other posts and subscribe for free here: https://blog.lucasgraydesign.com There is no right way to pursue a career in architecture. There are a myriad ways each of us can impact the profession, serve clients and the public, and design a […]
Three Steps for Marketing Your Architecture Firm
At Archmark Architect Branding & Marketing, we’ve seen architecture firms struggle to implement effective marketing strategies that help them get in front of better prospects so they can win better projects. Historically, architecture firm marketing has relied heavily on word-of-mouth referrals. This passive approach is what we call “Hope Marketing.” Essentially, you’re not marketing at […]
Contract Documents
for Small Firm Architects
You may have built your brand, perfected your marketing, developed a strong reputation, executed a flawless sales process, and have received your prospective client’s eager authorization to proceed with a new project. You’ve done everything right up to this point, but to make this new relationship official, you need to complete one final important step. […]
The Gift of Crisis
The challenges of the COVID-19 pandemic have brought me back to the last time I experienced something seismic like this: the 2008 financial crisis. It was frightening, it tested me, and ultimately it made me and my work better. Fear, uncertainty, and a kind of creative energy all seem to go together in times like […]
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