Imagine you’ll get hungry tomorrow while you’re out and you decide to pick up some quick lunch. What would happen as you drove down the road if you didn’t see signs for McDonald’s or Chipotle—but instead only “Fast Food” or “Eat My Lunch?” Or let’s say you needed a new pair of shoes. What would […]
10 Rules for Building a Powerful Brand in Architecture
When Annmarie and I launched our architecture studio in 1999, we knew that we wanted to give our firm a unique identity. Every other firm in the region was named for their founders. Another “Smith and Smith Architects” was not what we wanted to be. (No offense to any Smith and Smiths out there.) Our […]
The Order of Operations
The Critical Differences Among Mission, Vision, Purpose, Strategy and Goals Are you confused about the difference between mission and vision? Or, between purpose and mission? You’re not alone. I am frequently asked about the differences among mission, vision, purpose, strategy and goals… and where do values fit in? Many people don’t care about definitions. That’s […]
Seeing the Forest AND the Trees
Can Your Firm Benefit from a Third-Party Business Assessment for Architects? As a busy architect and business-owner, it’s easy to become so focused on day-to-day tasks that we forget the importance of stepping back and taking in the big picture. How is my business performing as a system? What are the weak links that I […]
Make Your Social Media Content More Shareable
Many (if not all) of us are using social media on a daily basis. Some of us restrict our time online to personal social interactions, while others use these powerful networking platforms to help promote our architectural businesses. Social media can certainly be a powerful tool, but if not carefully and intentionally managed, our time […]
The Simple Profitable Power of 1%
There’s a very simple, easy method to demonstrate to your staff the critically important issue of how to constantly improve effectiveness and efficiency. We have all heard the phrase, “work smarter, not harder” and yet I would venture to guess that few of us really understand how to apply that lesson on a daily basis. […]
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